Build Trust and Empower Your Champions

Customer advocacy is a solution for brands that value creating experiences over transactions. By focusing on trust and recognition, it serves as a vital tool for engaging customers at a deeper level.

See How Ambassador Works

Trusted by 1,000+ Brands for Growth

Redefining Loyalty:
Introducing Customer Advocacy​

Customer Advocacy goes beyond traditional loyalty programs by focusing on authentic relationships
that turn satisfied customers into vocal advocates for your brand.

While loyalty often revolves around retention, advocacy deepens trust and creates meaningful interactions that amplify your impact.

How Ambassador Advocacy Works

In today’s competitive landscape, customer trust is paramount. Customer advocacy prioritizes the moments that matter—when your customers interact with your brand in meaningful ways—and automates personalized touchpoints to celebrate, nurture, & inspire engagement.

Enroll Customers

In today’s competitive landscape, customer trust is paramount. Customer advocacy prioritizes the moments that matter—when your customers interact with your brand in meaningful ways—and automates personalized touchpoints to celebrate, nurture, & inspire engagement.

Engage Advocates

Keep your advocates engaged by recognizing and rewarding their contributions. Ambassador allows you to deliver personalized interactions that strengthen trust and encourage continued advocacy.

Inspire Repeat Engagement

Customer advocacy doesn’t stop at a single interaction—it thrives on ongoing engagement. Our tools help you create meaningful experiences that inspire customers to stay connected and champion your brand repeatedly.

Re-Engage and Strengthen Relationships

Rekindle connections with advocates who have become less active. Ambassador’s automation ensures no advocate is left behind by identifying opportunities to re-engage and rebuild affinity.

How Customer Advocacy Supports Growth​

Customer Advocacy Goals

Referral Program Goals

Ready to see how referral marketing can drive meaningful conversations and lasting customer loyalty?

TESTIMONIALS

What our customers say

Tracking and incentivizing the large-scale teacher word-of-mouth we know is one of our biggest drivers for new users.

Donors Choose

Great customer service, supportive and experienced team, and an awesome partner. We are absolutely glad we found Ambassador as a partner.

Lecturio

I was able to tailor the Ambassador software to fit my business needs. Our Customer Experience team has applauded its intuitive ease of use.

Aceable

WGU has used Ambassador for three years now and have recorded 30K+ referrals during that time... an immense help in optimizing our referral efforts

Western Governors University

POWERFUL INTEGRATIONS

Integrate our Customer Advocacy Software with your favorite tools

Ambassador integrates with the tools you trust, including CRMs, email marketing platforms, and payment processors. With Open REST API capabilities, businesses of all sizes can customize and enhance their strategies without limitations. Whether you’re a startup or an enterprise, our integrations ensure your advocacy programs run smoothly from start to finish.

Frequently Asked Questions

What is Customer Advocacy, and how does it differ from loyalty programs?

Customer advocacy goes beyond traditional loyalty programs by focusing on building trust, deepening relationships, and turning satisfied customers into vocal brand champions. While loyalty programs reward transactions to drive short-term retention, Customer Advocacy emphasizes meaningful recognition, creating emotional connections that inspire organic growth and long-term engagement.

Ambassador’s analytics tools allow you to identify your top-performing advocates by tracking referral activity, conversion rates, and reward eligibility. Once identified, you can engage these advocates with exclusive incentives, personalized communications, or VIP perks to strengthen their loyalty and maximize their advocacy for your brand.

Absolutely! Ambassador goes beyond just acquiring new customers—it helps foster long-term relationships with your existing customers by turning them into loyal advocates. By rewarding them for sharing your brand with others, you create a sense of appreciation and exclusivity. This not only encourages repeat business but also strengthens emotional connections to your brand, ultimately building a community of engaged and loyal customers who champion your business.

Ambassador provides the tools to empower your most loyal customers to become brand advocates by rewarding them for sharing your business with others. The platform makes it easy to engage and incentivize these customers through personalized referral campaigns and tailored rewards. By leveraging Ambassador’s automation and tracking capabilities, you can identify your most passionate customers, nurture their advocacy, and amplify their impact on your brand’s growth.

Ambassador uses automated workflows to identify dormant advocates and re-engage them through targeted campaigns. This includes:

  • Sending personalized reminders or exclusive offers
  • Leveraging feedback loops to understand their needs
  • Building long-term connections through consistent and authentic communication

Yes! Customer Advocacy empowers your satisfied customers to share their experiences with their network, driving organic growth through word-of-mouth promotion. By building trust and recognizing customer contributions, your advocates naturally amplify your brand’s reach and impact.

Ambassador provides advanced tracking and reporting tools to measure the success of your advocacy efforts. You can monitor enrollment rates, engagement metrics, advocate activity, and the overall impact of your program on brand growth. These insights help you refine your strategies and maximize results.

Choose Your Plan
for Customer Advocacy Success

For Fast-Growing Brands

Growth

All the basics for your first custom-branded referral experience.

$150/month

Standard

More custom features and integrations while your business grows.

$500/month

Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security.

For Fast-Growing Brands

Growth

All the basics for your first custom-branded referral experience.​

Starting at $200/month*

Standard

More custom features and integrations while your business grows.

Starting at $600/month*

Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security.​

Customer Advocacy Features
for the Whole Team

For the Marketer

Omnichannel Capabilities
Custom Rewards
Multiple Campaigns
Email & CRM Integrations
Designated Success Coach
Advanced Analytics
Phone & Online Support
NPS
Complete White-Labeling
Smart Segmentation
Easy-to-Use Templates
Automated Payouts
Team Roles
Email Automation
Mobile Optimized
Gated Program Access

For the Developer

eCommerce Integrations
Onboarding Support
Billing Integrations
Open REST API
Webhooks
Enterprise Security
Enterprise SLA

For the Ambassador

Cash Payouts
Gift Cards
Points & Account Credits
Coupons & Voucher Codes
Multi-Language
Hosted Ambassador Portal
Multi-Currency
Single Sign-On