Hiro Leads the Way in Conversational Commerce

More than AI. More than automation. Hiro turns feedback into fuel for growth.

Hiro is your brand’s voice of reason and loyalty. She captures what your customers say — and what they mean — then acts instantly: sparking referrals, collecting reviews, rewarding advocacy, and delivering the insight that drives LTV.

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Your AI-Powered Communication Co-Pilot Has Landed

Empower your team with real-time messaging, automated replies, and intelligent triggers – no code required.

Say Hello to Hiro – Your AI Feedback Bot

Turn every touchpoint into an opportunity for feedback and insight with our friendly AI-powered assistant.

Now Available:
Salesforce Managed Package

Turn every touchpoint into an opportunity for feedback and insight with our friendly AI-powered assistant.

Loved by Teams Who Care About Conversations That Convert

Rated ⭐⭐⭐⭐⭐ on G2 for ease of use, support, and innovation.

An award-winning platform. Loved by customers

Join 1,000+ Brands Driving Growth through Hiro.

Real Impact, Delivered

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Whatever your role is, we've got you covered

Our platform is designed to help every team in your organization drive results

Marketing Leaders: Own the funnel with personalized, automated engagement.

Launch and optimize programs like referral, email, and loyalty—all from one place, with zero dev time.

Product Teams: Experiment faster, launch smarter.

Build no-code customer journeys that respond to real-time behaviors and test what drives the best outcomes.

Customer Experience Pros: Turn feedback into advocacy.

With Hiro, our AI companion, gather insights post-purchase or post-support, and reward loyalty with meaningful engagement.

IT / Ops: Secure, Scalable, and Seamlessly Integrated

Give your teams powerful tools without sacrificing security, control, or performance.


Ambassador is built to make IT’s life easier: robust permission controls, GDPR/CCPA compliance, and integrations that won’t break things. Monitor usage, manage roles across teams, and ensure safe scaling without ballooning your tech stack.

Finance and Procurement: See clear ROI and control budgets.

Track performance by program and channel, and align incentives with cost-effective customer growth.

Sales Teams: Warm leads and human-first interactions.

Use behavioral triggers and referral incentives to shorten sales cycles and drive high-intent traffic.

Features That Start With a Conversation. Hiro listens, understands, and turns every response into action.

Hiro + Ambassador = A New Standard

The Feedback-Led Growth Engine

Where Conversations Start, Engagement Follows.

Hiro listens in real time — Ambassador turns that feedback into referrals, reviews, rewards, and more.

  • Feedback activates referral, review, loyalty, and incentive flows

  • Sentiment-powered personalization across touchpoints

  • Ambassador Score™ replaces outdated NPS metrics

  • Unified across marketing, CX, and product teams

Customer Engagement

Turn Positive Moments Into Powerful Referrals

Let Hiro Find Your Next Advocate.

When customers show love, Hiro responds — prompting a referral at the perfect time.

  • Real-time referral prompts based on emotion or behavior

  • Personalized links for each advocate type

  • Customer, affiliate, and influencer support

  • Built-in attribution and performance tracking

Loyalty

Loyalty That’s Earned, Not Assumed

Hiro Identifies When and How to Reward Advocacy.

Hiro listens for signals of advocacy — and rewards them automatically, turning fans into loyalists.

  • Tier-based programs with points and milestone logic

  • Triggers based on sentiment, lifecycle, or events

  • Flexible reward types (cash, perks, exclusives)

  • Omnichannel engagement: SMS, email, app, and web

Incentives

Incentives That Motivate — When They Matter Most

Hiro Knows When to Reward — and What Works.

No guesswork. Hiro reads the moment and delivers the right incentive to drive action.

  • Gift cards, cash, discounts, or branded rewards

  • Smart triggers based on behavior or feedback

  • Automated reward fulfillment

  • Rules engine to match goals and segments

FlowBuilder

Customer Journeys That Adapt in Real Time

Let Hiro’s Insights Power Your Next Flow.

Design journeys that respond to real feedback, not static logic — no code required.

  • Drag-and-drop interface for fast builds

  • Adaptive logic based on behavior and tone

  • Conditional paths triggered by Hiro conversations

  • Real-time optimization suggestions and scoring

Communication Co-Pilot

Send Smarter Messages, Every Time

Hiro Sets the Signal, Co-Pilot Delivers the Message.

Hiro understands the “when” and “why.” Co-Pilot handles the “what” and “how.”

  • Dynamic merge fields and content blocks

  • Send-time and channel preference optimization

  • Channel-aware logic: SMS, email, WhatsApp, more

  • Privacy-first compliance built-in

Integrations

Integrated With the Stack You Already Use

Hiro Connects Seamlessly Across Your Ecosystem.

From Salesforce to Zendesk, Hiro plugs in and syncs across your workflows — instantly.

  • Native integrations with major CRMs and CX platforms

  • Real-time data sync and API access

  • Webhooks and trigger-based automation

  • Works inside your workflows, not outside them

Analytics

Insights That Go Beyond Dashboards

Hiro Adds Emotion to Every Metric.

Measure more than clicks. Hiro surfaces the why behind behavior — and Ambassador tracks the rest.

  • Ambassador Score™ for loyalty, advocacy, and satisfaction

  • Real-time dashboards by cohort, trigger, or tactic

  • Referral, reward, and review performance analytics

  • Exportable reports for marketing, CX, and product

Data, Security, & Privacy

Privacy-First, Enterprise-Ready

Built for Compliance, Designed for Confidence.

Everything Hiro hears is protected. Every action Ambassador takes is secure.

  • SOC 2 Type II, GDPR, and CCPA compliant

  • Role-based access and field-level permissions

  • Consent tracking and opt-in management

  • Full audit trails and data history

Customer Success

Strategic Support That Scales With You

We’re Here Before, During, and After You Launch.

While Hiro handles real-time conversations, our team ensures long-term success behind the scenes.

  • Dedicated onboarding and implementation

  • Playbooks for advocacy, referral, loyalty, and more

  • Live training, enablement, and optimization sessions

  • Priority support and enterprise escalation paths

Choose Your Plan

For Fast-Growing Brands

Growth

All the basics for your first custom-branded referral experience.

Starting at $300/month*

Pro

Custom features and integrations while your business grows.

Starting at $500/month*

Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security.

For Fast-Growing Brands

Growth

All the basics for your first custom-branded referral experience.​

Starting at $300/month*

Pro

More custom features and integrations while your business grows.

Starting at $600/month*

Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security.​

Features for the Entire Team

For the Marketer

Omnichannel Capabilities
Custom Rewards
Multiple Campaigns
Email & CRM Integrations
Designated Success Coach
Advanced Analytics
Phone & Online Support
NPS
Complete White-Labeling
Smart Segmentation
Easy-to-Use Templates
Automated Payouts
Team Roles
Email Automation
Mobile Optimized
Gated Program Access

For the Developer

eCommerce Integrations
Onboarding Support
Billing Integrations
Open REST API
Webhooks
Enterprise Security
Enterprise SLA

For the Ambassador

Cash Payouts
Gift Cards
Points & Account Credits
Coupons & Voucher Codes
Multi-Language
Hosted Ambassador Portal
Multi-Currency
Single Sign-On

TESTIMONIAL

What our customers say

Ambassador Software is solving ertertertert key challenges for us, primarily by streamlining affiliate management and enhancing user experience. Before transitioning, we struggled with a platform that was difficult for affiliates to navigate, leading to inefficiencies and lower engagement. Ambassador’s user-friendly interface has significantly improved our affiliates’ ability to access resources, track performance, and optimize their efforts, which in turn has boosted overall program success

Donors Choose

Great customer service, supportive and experienced team, and an awesome partner. We are absolutely glad we found Ambassador as a partner.

Lecturio

I was able to tailor the Ambassador software to fit my business needs. Our Customer Experience team has applauded its intuitive ease of use.

Aceable

WGU has used Ambassador for three years now and have recorded 30K+ referrals during that time… an immense help in optimizing our referral efforts

Western Governors University