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Customer Advocacy: Build Trust, Foster Relationships, and Empower Your Champions

Ambassador’s versatile customer advocacy and rewards program software boost purchase order size, drive repeat buyers, and increase customer lifetime value for the world's fastest-growing brands. Maximize your business with Ambassador’s customer advocacy solutions and digital loyalty program.

 

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Trusted by the World's Fastest Growing and Most Respected Brands

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Redefining Loyalty:
Introducing Customer Advocacy

 

Customer Advocacy goes beyond traditional loyalty programs by focusing on authentic relationships that turn satisfied customers into vocal advocates for your brand. While loyalty often revolves around retention, advocacy deepens trust and creates meaningful interactions that amplify your impact. This modern approach builds customer affinity and nurtures long-term connections while driving organic growth.

 

23%
% carbon_growth
Purchase Frequency
repeat
47%
% carbon_growth
Repeat Purchases
annualspend
67%
% carbon_growth
Annual Spend

Why Customer Advocacy is the Next Step
for Your Brand

 

In today’s competitive landscape, customer trust is paramount. Customer advocacy prioritizes the moments that matter—when your customers interact with your brand in meaningful ways—and automates personalized touchpoints to celebrate, nurture, and inspire ongoing engagement.

 

 

With Customer Advocacy, you can:

Strengthen customer relationships through meaningful recognition

 

Inspire natural brand champions who share your message

 

Drive long-term growth by fostering trust and building community

 

 

Customer advocacy is a solution for brands that value creating experiences over transactions. By focusing on trust and recognition, it serves as a vital tool for engaging customers at a deeper level.

How Automated Customer Advocacy Works

Enroll Customers
Engage Advocates
Inspire Repeat Engagement
Re-Engage and Strengthen Relationships
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Enroll Customers

Building a successful Customer Advocacy program starts by identifying and enrolling your most engaged customers. With Ambassador, you can easily invite customers to participate as brand advocates through automated workflows triggered by key behaviors, such as making a purchase, providing a positive review, or reaching a loyalty milestones.

  • Seamlessly integrate enrollment opportunities across your customer touchpoints
  • Personalize the invitation experience to reflect your brand’s tone and values
  • Track enrollment rates and optimize outreach efforts for better results
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Engage Advocates

Keep your advocates engaged by recognizing and rewarding their contributions. Ambassador allows you to deliver personalized interactions that strengthen trust and encourage continued advocacy.

  • Celebrate important milestones like anniversaries or repeat engagements
  • Provide exclusive access to perks, events, or insider information
  • Use automation to ensure timely and relevant outreach without added effort

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Inspire Repeat Engagement

Customer advocacy doesn’t stop at a single interaction—it thrives on ongoing engagement. Ambassador’s tools help you create meaningful experiences that inspire customers to stay connected and champion your brand repeatedly.

  • Trigger thank-you messages, product recommendations, or tailored incentives based on customer actions
  • Use data insights to craft campaigns that resonate with individual advocate preferences
  • Drive organic growth by empowering advocates to share their experiences with their network
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Re-Engage and Strengthen Relationships

Rekindle connections with advocates who have become less active. Ambassador’s automation ensures no advocate is left behind by identifying opportunities to re-engage and rebuild affinity.

  • Send targeted reminders or exclusive offers to reconnect with dormant advocates
  • Leverage feedback loops to understand advocate needs and tailor future interactions
  • Build long-term relationships through consistent, authentic communication
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Choose Your Plan

Referral
Referral + Advocacy
For Fast-Growing Brands

Standard

All the basics for your first custom-branded referral experience.

2,500 Contacts
3 Campaigns
Standard Plan includes:
Red Checkmark Fill Enrollment Page
Red Checkmark Fill Refer-a-Friend Widget
Red Checkmark Fill Coupons/Vouchers
View All Standard Benefits
$300
/month*
Get a Demo

Pro

More custom features and integrations while your business grows.

5,000 Contacts
6 Campaigns
All Benefits from our Standard Plan, plus:
Red Checkmark Fill Enrollment Page
Red Checkmark Fill Refer-a-Friend Widget
Red Checkmark Fill Coupons/Vouchers
View All Pro Benefits
$500
/month*
Get a Demo
Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security.

500,000 Contacts
Unlimited Campaigns
All Benefits from our Pro Plan, plus:
Red Checkmark Fill Enrollment Page
Red Checkmark Fill Refer-a-Friend Widget
Red Checkmark Fill Coupons/Vouchers
View All Enterprise Benefits
Custom
Get a Demo
For Fast-Growing Brands

Standard

More custom features and integrations while your business grows.

2,500 Contacts
3+ Campaigns
Standard Plan includes:
Red Checkmark Fill Ambassador Portal
Red Checkmark Fill Points Per Dollar
Red Checkmark Fill Share Link & QR Code
View All Standard Benefits
$550
/month*
Get a Demo

Pro

Scale your program with sophisticated integrations, less limits and more power.

5,000 Contacts
6+ Campaigns
All Benefits from our Standard Plan, plus:
Red Checkmark Fill Ambassador Portal
Red Checkmark Fill Points Per Dollar
Red Checkmark Fill Share Link & QR Code
View All Pro Benefits
$1,000
/month*
Get a Demo
Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security.

500,000 Contacts
Unlimited Campaigns
All Benefits from our Pro Plan, plus:
Red Checkmark Fill Ambassador Portal
Red Checkmark Fill Points Per Dollar
Red Checkmark Fill Share Link & QR Code
View All Enterprise Benefits
Custom
Get a Demo

Get Started with the Ambassador Advocacy Platform

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Ambassador’s advocacy portal offers a personalized space for your customers to track their points, share referral codes, and interact with your loyalty card software. This keeps them engaged and encourages ongoing participation in your customer advocacy program.

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Design personalized customer journeys with our intuitive Flow Builder. Effortlessly create automated sequences that guide your audience through interactions, earning points, unlocking badges, and receiving tailored offers. This visual tool empowers you to craft dynamic and engaging experiences that foster deeper connections and drive desired behaviors.

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Ambassador’s software enables you to offer a diverse range of rewards, from gift cards to exclusive experiences. This customization helps your advocacy program stand out, keeping your customers motivated and engaged with your brand.

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Gain valuable insights into your advocacy programs with Ambassador’s performance dashboard. The insights panel helps you identify top performers, analyze reward effectiveness, and refine your strategies for maximum impact.

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Powerful Integrations

Robust Connectivity with Marketing and Billing Tools

For brands looking to evolve their advocacy programs further, Ambassador offers advanced features and integrations to align advocacy efforts with loyalty and referral strategies. Start simple and grow your approach as your needs evolve.

Open REST APIs

Develop custom integrations tailored to your business needs with Ambassador’s advocacy platform. The open REST APIs provide the flexibility required for a fully customized experience.

One-Click Integrations

Start building your advocacy program instantly with Ambassador’s one-click integrations. Our software connects seamlessly with your existing tools, streamlining the setup process.

Webhooks

Enhance your program with Webhooks and provide another level of customization to suit your customer advocacy solutions. Webhooks allow you to automate and personalize customer interactions effortlessly.

Onboarding Support

Ambassador’s onboarding support team ensures that your customer advocacy program is up and running quickly, helping you launch in minutes rather than months.


More Out-of-the-Box Advocacy Program Features than the Competition

For the Marketer
Union
Omnichannel Capabilities
1 Custom Rewards
Custom Rewards
2 Multiple Campaigns
Multiple Campaigns
3 Email & CRM Integrations
Email & CRM Integrations
4 Designated Success Coach
Designated Success Coach
5 Advanced Analytics
Advanced Analytics
6 Phone & Online Support
Phone & Online Support
7 NPS
NPS
For the Marketer
8 Complete White-Labeling
Complete White-Labeling
9 Smart Segmentation
Smart Segmentation
10 Easy-to-Use Templates
Easy-to-Use Templates
11 Automated Payouts
Automated Payouts
12 Team Roles
Team Roles
13 Email Automation
Email Automation
14 Mobile Optimized
Mobile Optimized
15 Gated Program Access
Gated Program Access
For the Developer
16 eCommerce Integrations
eCommerce Integrations
17 Onboarding Support
Onboarding Support
18 Billing Integrations
Billing Integrations
19 Open REST API
Open REST API
20 Webhooks
Webhooks
21 Enterprise Security
Enterprise Security
22 Enterprise SLA
Enterprise SLA
23 iOS & Android SDK
iOS & Android SDK
For the Ambassador
24 Cash Payouts
Cash Payouts
25 Gift Cards
Gift Cards
26 Points & Account Credits
Points & Account Credits
27 Coupons & Voucher Codes
Coupons & Voucher Codes
28 Multi-Language
Multi-Language
29 Hosted Ambassador Portal
Hosted Ambassador Portal
30 Multi-Currency
Multi-Currency
31 Single Sign-On
Single Sign-On
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What Our Customers Say

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Ambassador Software is solving several key challenges for us, primarily by streamlining affiliate management and enhancing user experience. Before transitioning, we struggled with a platform that was difficult for affiliates to navigate, leading to inefficiencies and lower engagement. Ambassador’s user-friendly interface has significantly improved our affiliates’ ability to access resources, track performance, and optimize their efforts, which in turn has boosted overall program success.

brand logo Ecoversity
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Tracking and incentivizing the large-scale teacher word-of-mouth we know is one of our biggest drivers for new users.

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Great customer service, supportive and experienced team, and an awesome partner. We are absolutely glad we found Ambassador as a partner.

brand logo Lecturio
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WGU has used Ambassador for three years now and have recorded 30K+ referrals during that time... an immense help in optimizing our referral efforts.

brand logo Western Governors University
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I was able to tailor the Ambassador software to fit my business needs. Our Customer Experience team has applauded its intuitive ease of use.

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Frequently Asked Questions About Our Customer Advocacy Software

Ambassador’s advocacy platform uses advanced analytics to monitor and optimize customer engagement, helping businesses tailor marketing strategies and maximize retention.

Ambassador’s advocacy program software provides customizable rewards, including coupons, gift cards, and exclusive offers, tailored to fit customer preferences.

Our platform provides real-time data on affiliate sales, clicks, and conversions, offering actionable insights to enhance customer advocacy and engagement.

Ambassador’s customer advocate management software customizes rewards to customer behaviors, fostering a sense of value and enhancing retention.

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