Reengaging Your Brand Ambassadors: Free White Paper

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Excerpt:

A customer referral program depends on the activity of its brand ambassadors. They are active recruiters, making appeals to their networks to visit your site or consider your product. If they lose that energy and initiative, your referral program will quickly collapse.

As with anyone, though, a brand ambassador has myriad distractions to sabotage their referral progress.

Even if the incentives you offer at the onset are significant, a period of stagnancy on the part of a brand ambassador can disconnect them from your program entirely.

This is why the operation of a referral program, while not particularly time intensive, requires consistent attention. There is certainly a degree of self-sustenance in a referral program, but to make it as effective (and lucrative) as possible, you need to keep your brand ambassadors engaged and active.

With this reality established, the question becomes how to keep brand ambassadors engaged. This whitepaper will explore some of the options available and the reasoning behind them.

Looking to get your refer a friend program off the ground? Check out our free eBooks Turning Customers into Brand Ambassadors and How to Choose the Right Incentive Structure for Your Ambassador Program now.