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Rethinking Engagement in FinTech: What We’re Hearing—and What’s Working
“We’re expected to do more with less—again.” If you’re leading growth, marketing, or CX at a FinTech or financial services company, this might sound familiar. Over the past few months, we’ve been in ...
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From Founders to Future: What Microsoft’s AI-Led Anniversary Means for the Future of Brand Engagement
Why the Copilot + CEO moment isn’t just a PR stunt—it’s a preview of what’s coming to your inbox, support chat, referral flow, and loyalty program. As ...
Ambassador Named a Top 10 Leader in Customer Advocacy on G2 — A Milestone That’s All About Yo
Today, we’re incredibly proud to share that Ambassador has been named one of G2’s Top 10 Leaders in Customer Advocacy. This is the first time we’ve received ...
The Rise of Brand Ambassadors in 2025: Why People, Not Platforms, Are Winning
In an increasingly saturated marketing landscape, one thing is becoming clear: people trust people more than they trust brands. And this past week, two very ...
Why I Still Run Sales Calls, Join Onboarding, and Reply to Every G2 Review — Even as CEO
By Geoff McDonald, CEO of Ambassador There’s a belief at the core of Ambassador that shapes everything we do: Customers choose brands the same way they choose ...
Microsoft and Twilio Just Teamed Up — and It Validates Everything We’re Building at Ambassador
Today, Microsoft and Twilio announced a major multi-year strategic partnership that will reshape how brands engage with customers. The announcement includes: ...
A Letter to Our Clients, Team, and the Market: You’re the Reason We’re Here
By Geoff McDonald, CEO of Ambassador Every once in a while, you get a reminder of why you do what you do. This week, I read a client review on G2 that stopped ...
Resilient by Design: A Conversation with Ramy Mora on Leading Startups Through Uncertainty
In times of disruption, clarity isn’t optional—it’s everything. In our latest episode of the Geoff McDonald Podcast, I sat down with Ramy Mora, a seasoned ...
The Future of B2B SaaS: From Software to Signal
The SaaS world is changing. Fast. What began as a model for delivering software over the internet has become something else entirely: an operating system for ...
The Connected Future of B2B SaaS
Why Business-Minded Teams Are Choosing Ambassador Executive Summary Modern SaaS companies aren’t just looking for tools—they’re looking for connected growth ...
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