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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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The Rise of Brand Ambassadors in 2025: Why People, Not Platforms, Are Winning
In an increasingly saturated marketing landscape, one thing is becoming clear: people trust people more than they trust brands. And this past week, two very different—but equally ...
Read ArticleWhy I Still Run Sales Calls, Join Onboarding, and Reply to Every G2 Review — Even as CEO
By Geoff McDonald, CEO of Ambassador There’s a belief at the core of Ambassador that shapes everything we do: Customers choose brands the same way they choose ...
Microsoft and Twilio Just Teamed Up — and It Validates Everything We’re Building at Ambassador
Today, Microsoft and Twilio announced a major multi-year strategic partnership that will reshape how brands engage with customers. The announcement includes: ...
A Letter to Our Clients, Team, and the Market: You’re the Reason We’re Here
By Geoff McDonald, CEO of Ambassador Every once in a while, you get a reminder of why you do what you do. This week, I read a client review on G2 that stopped ...
Resilient by Design: A Conversation with Ramy Mora on Leading Startups Through Uncertainty
In times of disruption, clarity isn’t optional—it’s everything. In our latest episode of the Geoff McDonald Podcast, I sat down with Ramy Mora, a seasoned ...
The Future of B2B SaaS: From Software to Signal
The SaaS world is changing. Fast. What began as a model for delivering software over the internet has become something else entirely: an operating system for ...
The Connected Future of B2B SaaS
Why Business-Minded Teams Are Choosing Ambassador Executive Summary Modern SaaS companies aren’t just looking for tools—they’re looking for connected growth ...
Ambassador vs. Influitive (whitepaper)
📍 Executive Summary In today’s market, brands need more than just “advocacy tools”—they need intelligent systems that listen, learn, and activate customer-led ...
The Advocacy Market Just Changed — Here’s What Comes Next
In a category once defined by loyalty points, leaderboards, and static surveys, the rules of engagement are being rewritten. Customer advocacy is no longer ...
A Simple Guide to Getting Started with Hiro
If you’re short on time, here’s the big idea: Hiro is the fastest way to start collecting real-time customer feedback—directly inside your product, on your ...
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