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Brand Value = Every Conversation. So Why Are Most Brands Only Listening to One?
Brand Value = Every Conversation. So Why Are Most Brands Only Listening to One? Executive Summary Most brands are chasing referrals, reviews, or loyalty in isolation—missing the bigger picture. In ...
Read ArticleFeedback Is a Gift — It’s Time We Treated It Like One
Feedback Is a Gift — It’s Time We Treated It Like One For years, feedback has been reduced to a checkbox. A generic NPS survey. A soulless post-purchase email. ...
You’re Not Listening: What Brands Are Getting Wrong About Customer Engagement
The Engagement Gap Is Real—And It’s Growing Twilio’s State of Customer Engagement Report 2023 delivers a stark truth: while nearly 70% of brands believe ...
The Future of AI is here – with Hiro
The Future of Feedback: How Hiro is Redefining Customer Insight in the Age of AI “By 2025, 80% of customer service organizations will abandon traditional ...
Redesigning Your Company Around AI? Start With the World’s Most Connected Feedback Network
The generational shift is here. Founders and executives everywhere are asking the same question: “How do I rebuild—or replace—my company with AI at the core?” ...
Rethinking Engagement in FinTech: What We’re Hearing—and What’s Working
“We’re expected to do more with less—again.” If you’re leading growth, marketing, or CX at a FinTech or financial services company, this might sound familiar. ...
From Founders to Future: What Microsoft’s AI-Led Anniversary Means for the Future of Brand Engagement
Why the Copilot + CEO moment isn’t just a PR stunt—it’s a preview of what’s coming to your inbox, support chat, referral flow, and loyalty program. As ...
Ambassador Named a Top 10 Leader in Customer Advocacy on G2 — A Milestone That’s All About Yo
Today, we’re incredibly proud to share that Ambassador has been named one of G2’s Top 10 Leaders in Customer Advocacy. This is the first time we’ve received ...
The Rise of Brand Ambassadors in 2025: Why People, Not Platforms, Are Winning
In an increasingly saturated marketing landscape, one thing is becoming clear: people trust people more than they trust brands. And this past week, two very ...
Why I Still Run Sales Calls, Join Onboarding, and Reply to Every G2 Review — Even as CEO
By Geoff McDonald, CEO of Ambassador There’s a belief at the core of Ambassador that shapes everything we do: Customers choose brands the same way they choose ...
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