Insights for Revenue Teams

The State of ROI in Social Media Today

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How Referral Marketing Can Boost Sales

Today’s circumstances and rapid digital advancements have changed the landscape for most marketing teams, especially when it comes to driving business growth. ...

3 Tips for Managing Churn Rates

3 Tips for Managing Churn Rates The entire customer lifecycle is in the hands of the SaaS company, and churn rate reduction is a business building block that ...

Why Facebook Pinning eCommerce Means More Social Media Referrals

Not content with Pinterest having all the eCommerce fun, Facebook recently rolled out “Collections” – a new feature that allows online retailers to add “Want,” ...

Built to Fail: 4 Referral Marketing Mistakes to Avoid

Over the last year, I’ve had conversations with numerous sales and marketing executives about one of the world’s oldest — and most effective — customer ...

How Customer Retention Influences Profitability

Five Must-Haves To Include In An Influencer Marketing Contract

Influencer marketing is gaining momentum. A growing number of B2B and eCommerce brands are leveraging an influencer marketing platform to reach and engage with ...

Word of Mouth Marketing (Infographic)

As we learned in our most recent infographic, Advertising: Do You Buy It, trust in advertising is changing. With this in mind, more and more online businesses ...

4 Ways to Increase Social Media Brand Ambassadors

Although running a social media campaign for your brand can be effective, it’s even better to create social media brand ambassadors. Not only are these ...