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Engaging Consumers Through Word-of-Mouth Marketing
Referrals, affiliates, influencers…oh my! When it comes to engaging consumers through word-of-mouth marketing, it can be overwhelming to figure out which program is best suited for your audience.
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Social Validation is the Key to Amplifying Your Customer Base
Social Validation is the Key to Amplifying Your Customer Base Social validation is one of the greatest motivators in our daily lives. According to Maslow’s ...
5 Ways to Reduce Customer Friction and Get More Referrals
Friction comes up a lot in our lives: in relationships, work, and politics—it’s pretty common, and oftentimes unavoidable. But in the case of managing a ...
An Epic Part 2: How to Optimize Referral Program Emails
We had such a great response to our recent epic referral email rundown that we had to do another one. This time, we dug into our own customer archives to share ...
3 Key Social Media Metrics to Track
At one point, social media was considered to be just a phase that some progressive marketers were going through. However, with the attention and returns that ...
4 Easy Steps for Building Extraordinary Customer Relationships and Positive Word-of-Mouth
Research shows that the positive word of mouth (WOM) surrounding brands outpaces negative by a 6 to 1 ratio. But this doesn’t happen on its own! Whether you’re ...
Raven’s Jon Henshaw on the Art of SEO
Jon Henshaw isn’t exactly sure how he got here — an SEO expert with a background in human development and a master’s degree in counseling psychology. Oh, not ...
Why Nano-Influencers Are the Key to Authentic Engagement
The days of the celebrity mega-influencer are numbered. Ok that’s fairly hyperbolic, but hear me out. I am not saying that celebrity influencers will go away ...
![Read now: 2012 State of Digital Marketing Report [Infographic]](https://getambassador.com/hubfs/Imported_Blog_Media/201220infographic-new-scaled.jpg)
Read now: 2012 State of Digital Marketing Report [Infographic]
63% of B2Bs and 70% of B2Cs are now engaged with social media for lead generation and sales.
Referral Program ROI: How to Optimize a Highly Profitable Channel
Let’s say you came into work tomorrow, opened your marketing analytics dashboard (better yet, a referral program dashboard), and saw that an Instagram ...
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