Insights for Revenue Teams

Why Nano-Influencers Are the Key to Authentic Engagement

The days of the celebrity mega-influencer are numbered. Ok that’s fairly hyperbolic, but hear me out. I am not saying that celebrity influencers will go away ...

Read now: 2012 State of Digital Marketing Report [Infographic]

63% of B2Bs and 70% of B2Cs are now engaged with social media for lead generation and sales.

Referral Program ROI: How to Optimize a Highly Profitable Channel

Let’s say you came into work tomorrow, opened your marketing analytics dashboard (better yet, a referral program dashboard), and saw that an Instagram ...

How to Partner with Influencers… and Meaningfully Measure ROI

The Psychology of Social Commerce

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How to Be a Better Leader to Your Team

“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” – Jack Welch For some people, ...

Understanding the Net Promoter Score (Infographic)

Net Promoter Score and referral marketing work hand-in-hand to take your business to the next level. We’ve broken down the key points you should know about ...

How Social Media Is Redefining Exclusivity

Social media is making it easier than ever to experience (or invade) events that would traditionally arise through word-of-mouth or, you know, formal ...

Before we get technical: the Psychology of Referral Marketing

Stuart had been having one hell of a crappy week. Bullshit arguments with his girlfriend, his boss constantly at his back, and his car had broken down to the ...