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Why Mobile Commerce is the Future of Online Engagement
iPhones, iPads and Androids, oh my! These days it seems like everyone and everything is going mobile. And while it’s nice being able to check Facebook while waiting in line at the supermarket, the ...
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Ride the Rocketship: Developing an m-Commerce Strategy
Companies that start actively developing an m-commerce strategy, rather than the more common ad-hoc approach to mobile that many use today, will separate ...
The Ultimate Affiliate Marketing Guide: Strategies for 2024
Developing strong relationships with your affiliates is key to the long-term success of any affiliate marketing program. By focusing on partnerships with ...
Scaling Your Referral Marketing Program: 3 Questions to Ask
The best way to convince your customers to simply and consistently share referrals for your product or service is to develop a highly productive, ...
Engaging Consumers Through Word-of-Mouth Marketing
Referrals, affiliates, influencers…oh my! When it comes to engaging consumers through word-of-mouth marketing, it can be overwhelming to figure out which ...
Social Validation is the Key to Amplifying Your Customer Base
Social Validation is the Key to Amplifying Your Customer Base Social validation is one of the greatest motivators in our daily lives. According to Maslow’s ...
5 Ways to Reduce Customer Friction and Get More Referrals
Friction comes up a lot in our lives: in relationships, work, and politics—it’s pretty common, and oftentimes unavoidable. But in the case of managing a ...
An Epic Part 2: How to Optimize Referral Program Emails
We had such a great response to our recent epic referral email rundown that we had to do another one. This time, we dug into our own customer archives to share ...
3 Key Social Media Metrics to Track
At one point, social media was considered to be just a phase that some progressive marketers were going through. However, with the attention and returns that ...
4 Easy Steps for Building Extraordinary Customer Relationships and Positive Word-of-Mouth
Research shows that the positive word of mouth (WOM) surrounding brands outpaces negative by a 6 to 1 ratio. But this doesn’t happen on its own! Whether you’re ...
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