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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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Road Trip: Navigating Through the Customer Experience
The contracts have been signed, sales has made the handoff to success, the proverbial bags have been packed. We’re on our way down the customer journey! Be sure to clear out any obstacles for a ...
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How To Improve Your Word-of-Mouth Marketing Strategy
Word-of-mouth marketing is all around us. Whether it’s in the form of reading product reviews or texting a friend for a referral before making a purchase, ...
The Essential Guide to Channel Partner Programs
Having a channel partner program in place is becoming an important piece of the overall customer acquisition plan for B2B marketers today. And it comes as no ...
The Executive’s No-Nonsense Guide to Referral Marketing
If you polled a group of marketing leaders and asked them to name their favorite type of lead, one response would stand out: Referrals.
Why Referral Software Should Be Part of Your Marketing Strategy
Are you contemplating why referral software should be part of your marketing strategy? Whether you’re a marketer in the B2B space or with a consumer brand, ...
7 Tips to Bring Your Retargeting Ad Campaigns to the Next Level
7 Tips to Bring Your Retargeting Ad Campaigns to the Next Level Retargeting has been gaining popularity over the past decade or so, and for good reason – it ...
How and When to Ask for Referrals from Customers: Pro Tips
So your referral program is up and running and just like we suggested, you’ve enrolled your loyal customers. But what about everyone else? Don’t quite know ...
33 Amazing Referral Marketing Statistics for 2023
General Statistics 92% of consumers trust recommendations from friends and family more than all other forms of marketing. (Nielsen) Word-of-mouth marketing is ...
What’s the Impact of Referrals on the Online Education Industry?
The COVID-19 pandemic has changed education forever. Students across the globe are logging into language apps, virtual tutoring, video conferencing tools, or ...
Award-Winning Brand Ambassadors
If you take a look at the personalities that big brands are scouting to become brand ambassadors, the lineup starts to look a lot like the red carpet for last ...
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