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The Secrets of Word of Mouth Marketing Revealed
B2B Marketers: Want More Effective Email Marketing? Remember E-M-A-I-L
B2B

B2B Marketers: Want More Effective Email Marketing? Remember E-M-A-I-L

What’s the first thing that comes to mind when you hear the word email? If you said Tom Hanks or Meg Ryan (à la the 1998 romantic comedy You’ve Got Mail), good ...

· Jan 24, 2025 12:00:00 AM
Referral Marketing Success: Tips to Maximize Your Program’s Potential

Referral Marketing Success: Tips to Maximize Your Program’s Potential

A referral program is no longer just a “nice to have;” it’s now a must have for most high-growth businesses. In almost every industry, referrals are the gold ...

· Jan 24, 2025 12:00:00 AM
The Word-of-Mouth Marketing Benefits That Matter
Customer Advocacy

The Word-of-Mouth Marketing Benefits That Matter

When it comes to driving sales, the growing number of word-of-mouth marketing benefits should be considered. According to research by Nielsen, 92% of people ...

· Jan 24, 2025 12:00:00 AM
How to Deliver a Seamless Word-of-Mouth Marketing Experience

How to Deliver a Seamless Word-of-Mouth Marketing Experience

If you’re a marketer, remember the days of yore when you had to log into Facebook and post an update, and then sign into Twitter to check your last tweet’s ...

· Jan 24, 2025 12:00:00 AM
An Introduction to Referral Marketing Landing Page Optimization

An Introduction to Referral Marketing Landing Page Optimization

Landing page optimization is a cornerstone of any referral marketing campaign. After all, once you’ve done the hard work of making a sale, how can you convert ...

· Jan 24, 2025 12:00:00 AM
Skittles’ Social Media Success Proves That Finding Your Brand’s Online Voice Really Matters
Customer Advocacy

Skittles’ Social Media Success Proves That Finding Your Brand’s Online Voice Really Matters

Moving your brand onto social media sites presents a lot of great opportunities for online marketing, but simply setting up a Facebook page won’t be enough to ...

· Jan 24, 2025 12:00:00 AM
Road Trip: Navigating Through the Customer Experience
B2C

Road Trip: Navigating Through the Customer Experience

The contracts have been signed, sales has made the handoff to success, the proverbial bags have been packed. We’re on our way down the customer journey! Be ...

· Jan 24, 2025 12:00:00 AM
How To Improve Your Word-of-Mouth Marketing Strategy

How To Improve Your Word-of-Mouth Marketing Strategy

Word-of-mouth marketing is all around us. Whether it’s in the form of reading product reviews or texting a friend for a referral before making a purchase, ...

· Jan 24, 2025 12:00:00 AM
The Essential Guide to Channel Partner Programs

The Essential Guide to Channel Partner Programs

Having a channel partner program in place is becoming an important piece of the overall customer acquisition plan for B2B marketers today. And it comes as no ...

· Jan 24, 2025 12:00:00 AM

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