Insights for Revenue Teams

Build a Future-Friendly MarTech Strategy

Do you remember the last marketing tool that your company adopted? How many problems did it solve, one or many? If you can answer immediately and point to ...

Social Media Marketing: Twitter VS Facebook [Infographic]

Social Media Referrals Are the Most Important Metric You’re Not Tracking

Social Media Referrals Are the Most Important Metric You’re Not Tracking What is the most important key performance indicator (KPI) for measuring success on ...

The Secrets of Word of Mouth Marketing Revealed

What are the secrets of word of mouth marketing that you need to know as we kickoff 2020? Lean in, we’re about to reveal the three key reasons why it’s ...

B2B Marketers: Want More Effective Email Marketing? Remember E-M-A-I-L

What’s the first thing that comes to mind when you hear the word email? If you said Tom Hanks or Meg Ryan (à la the 1998 romantic comedy You’ve Got Mail), good ...

Referral Marketing Success: Tips to Maximize Your Program’s Potential

A referral program is no longer just a “nice to have;” it’s now a must have for most high-growth businesses. In almost every industry, referrals are the gold ...

The Word-of-Mouth Marketing Benefits That Matter

When it comes to driving sales, the growing number of word-of-mouth marketing benefits should be considered. According to research by Nielsen, 92% of people ...

How to Deliver a Seamless Word-of-Mouth Marketing Experience

If you’re a marketer, remember the days of yore when you had to log into Facebook and post an update, and then sign into Twitter to check your last tweet’s ...

An Introduction to Referral Marketing Landing Page Optimization

Landing page optimization is a cornerstone of any referral marketing campaign. After all, once you’ve done the hard work of making a sale, how can you convert ...