Insights for Revenue Teams

Innovative Marketing: Q&A With Former HubSpot CMO Mike Volpe

Swimming Against The Current Of all the trends that continuously ripple through the industry and dictate the future of innovative marketing, nothing is poised ...

How the Hunger Games Changed Online Marketing Forever

It’s hard to be an Internet marketer nowadays; everyone wants to know what you’re selling, but no one wants to be told what to buy. As a consumer, it is much ...

6 Ways to Improve Your Marketing Strategy

6 Ways to Improve Your Marketing Strategy “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk ...

3 Ways Henry David Thoreau Can Help Target Brand Ambassadors

“Many men go fishing all of their lives without knowing that it is not fish they are after.”

Why Facebook’s News Feed Redesign Is a Huge Win for Referral Marketing

On March 7, Facebook announced the first major redesign of its News Feed (the center column of the home page) in more than three years, which places greater ...

Referral Marketing Automation: What Is It and How To Find The Best Software For Your Brand

Whether you’re a referral marketing pro or getting your program off the ground, we can all agree that manually sorting through who referred whom, approving and ...

7 Content Marketing Myths, Busted

7 Content Marketing Myths, Busted Most of us have learned over the past decade or so that you really can’t trust everything you read on the internet, ...

Do you know where your brand advocates share on social media? Find out now. [Infographic]

3 Reasons Net Promoter Scores Don’t Equal Customer Advocacy

At their core, Net Promoter Scores (NPS) are based on simple, one-question surveys that are meant to gain insights into consumer mentality. The surveys ...