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Best Practices for Successful Customer Acquisition

As a company built by referral marketing experts, we know how important it is for brands to reward loyal customers and generate new leads....

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Word-of-mouth drives billions in sales every year, and the holiday season presents a huge opportunity for companies to empower their brand ambassadors....

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While increasing brand awareness is a natural outcome of word-of-mouth marketing, when does brand awareness transition to brand preference?...

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With word-of-mouth (WOM) driving billions of dollars in sales every year, it's important for companies to focus on word-of-mouth marketing....

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The Value of Word of Mouth Marketing infographic shows exactly what can happen when businesses utilize robust, automated referral marketing programs....

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Are you using, and do you understand, Net Promoter Score? How are you using it to grow your business?...

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Marketers are using gamification through loyalty programs and behavioral economics to drive brand ambassador engagement....

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Follow these B2C referral programs best practices to make the most of your campaigns....

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Developing an effective referral marketing strategy also requires knowing what not to do. Learn common referral program pitfalls and how to avoid them....

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Whether it’s Twitter, Facebook, LinkedIn, Pinterest, Instagram or your email list, having a strong social media presence will give you a sense of where to...

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