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Best Practices for Successful Customer Acquisition

Follow these B2C referral programs best practices to make the most of your campaigns....

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Developing an effective referral marketing strategy also requires knowing what not to do. Learn common referral program pitfalls and how to avoid them....

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Whether it’s Twitter, Facebook, LinkedIn, Pinterest, Instagram or your email list, having a strong social media presence will give you a sense of where to...

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From Hubspot to Slack to Salesforce to Pivotal Tracker, these tools can improve the day-to-day efficiency of your teams....

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In this post, we define three tactics that will help you achieve an increase in brand loyalty and a lower customer acquisition cost....

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Wondering how to create word-of-mouth buzz for your brand? A good strategy resonates with your audience, is evergreen, and grows more valuable over time....

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Did you know that 83% of consumers say they trust recommendations from family and friends. This and 40 more word-of-mouth marketing statistics for you....

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While affiliate marketing has been around since the early nineties, we are now seeing more and more companies getting smart about their affiliate program management....

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Join us at #WOMSummit2018 - the marketing industry's first FREE word-of-mouth marketing virtual conference. For two days - May 22 & 23 - we’ll share...

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Running an affiliate marketing program can be a lot of work. Here are 5 best practices to get your program started quickly and efficiently....

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