From Likes to Buys: How Social Media Influences Buyers

As shoppers increasingly engage with brands online, social media has become as much of an eCommerce referral engine as it is a networking tool. In fact, data collected online shows that a person’s purchasing behavior is influenced exponentially more by friends and family than by traditional outbound advertising. An effective referral campaign, backed up by comprehensive referral software, can leverage these trends and capitalize on the power of word-of-mouth recommendations.

This infographic by Coupon Cabin explores just how much influence social media holds over consumers in today’s social commerce economy and why social media marketing is a critical cornerstone behind any modern business.