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Best Practices for Successful Customer Acquisition

The 3 primary use cases for referral marketing are user-based referral marketing, reseller & product integration, and the traditional affiliate model....

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We examine 3 non-financial referral program reward structures to encourage word-of-mouth behavior, and what markets to use each in....

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Inbound marketers live by the attract, convert, close, delight mantra. But what should you do next? Here are some actionable next steps....

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We're familiar with terms like B2B and B2C but sometimes these terms can be paralyzing. Learn an easier way to create word-of-mouth marketing content....

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Are you doing all the hard sales work? Now's the time to get your customers to sell for you. Let us show you how today!...

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There’s been a renewed interest in referral software automation programs lately. In this post we'll explore the importance of these programs in our digital age....

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Loss aversion is a human tendency to place a greater value on items that we already possess, compared to those that we stand to gain....

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In referral marketing, there's some debate over the best way to manage brand ambassadors. Here's our take from helping more than 400+ companies....

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Preparing to propose referral marketing as an innovative solution for your team? First, find out what your boss wants to know....

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Products? Check. Customers? Check. It's time for your online shop to develop an eCommerce referral marketing program....

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