Here are 4 key steps to keep in mind when you are trying to improve your digital marketing return on investment....
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RIAA's recent announcement provides a useful lesson in marketing metrics for your brand....
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It’s not exactly a secret that tracking the right e-commerce metrics is a key of marketing success. The challenge is suffering from “too many numbers”...
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You know word-of-mouth referrals are important (or else you wouldn't be here), but how can you get more? We examine a simple action item you...
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By analyzing customer data, businesses can segment their audience, tailoring rewards and communications to different customer groups. This personalization makes loyalty programs more effective....
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Explore the benefits of RFM analysis for customer segmentation. Improve targeting, retention, and loyalty with this powerful tool....
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Here are the most important loyalty program metrics to boost customer loyalty and track business performance effectively....
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