The Best Influencer Marketing Campaigns: Holiday Edition

It's the most wonderful time of the year for marketing, espeically if your brand has an influencer marketing platform in place! While 2017 may be winding down, influencer marketing is continuing to trend up. In fact, according to HubSpot, 71% of consumers are more likely to make a purchase based on a social media reference. Influencer marketing can give brands a more engaging and authentic voice with consumers, especially during the holidays when consumer spending is at its highest. 

From retailers to beauty brands to toy companies, here are a few of the best holiday influencer marketing campaigns this year.

BECCA Cosmetics: #BECCAScape

This Australian-based beauty brand has a cult-following largely based on the power of influencers. In fact, the brand's rise to notoriety is in part thanks to YouTube vlogger, Jaclyn Hill, who promoted her love for the beauty line in 2015. Now, just a couple years later, the brand continues to make strides in influencer marketing by taking a group of their most influential beauty bloggers on an intimate winter retreat to launch their Après Ski Glow Collection.

 

✨ We Shine Brighter When We Glow Together! ✨ #BECCAScape #BECCAApresGlow #BECCAEyeLights #FBF 🎥: @ungano_agriodimas @Ellarie @maryamnyc @Trendmood1 @beautyybird @Sylviagani @irenesarah @smlx0 @emmawillismakeup @tiarramonet @karissapukas @mameadjei4 @glamzilla @theeislandboi @debramacki @make_upbyjacklin @hkassel @camleeyoga @kimmyhuynh @browngirlfriendly @meghanyuriyoung @riotranslado @kevintruong.blendandsnap @elizadavila_artist @kerrycole15 @cyndewatson @sephora @sephoracanada

A post shared by beccacosmetics (@beccacosmetics) on Oct 13, 2017 at 8:32pm PDT

Shutterfly: #MyShutterfly

It seems very natural for the photo-printing giant to pair with Instagram influencers to showcase moments of their holiday celebrations. But that's not all. In addition to micro-influencers, Shutterfly also leverages celebrity influencers to get in front of even more fans. From gift ideas to holiday cards to party favors, influencers with all types of followings are creating content that shares the range of products that Shutterfly offers.

 

So. Much. More. Than I ever thought… @Shutterfly has SO many gorgeous products you can personalize and gift to friends and family. Today we’re launching my very own Shutterfly holiday gifting collection—take a look on Shutterfly.com/DesignStudio! #MyShutterfly #sponsored #Shutterfly shutterfly.com/gabrielleunion

A post shared by Gabrielle Union-Wade (@gabunion) on Nov 13, 2017 at 8:42pm PST

 

Although we’re still very much in construction mode, I plan on making my new place feel like home by throwing some personalized pieces in the mix. View the home décor collection I made (and really ❤️) with @Shutterfly at Shutterfly.com/MandyMoore. #MyShutterfly #sp

A post shared by Mandy Moore (@mandymooremm) on Oct 7, 2017 at 6:46am PDT

 

We hosted a little party last week that just might have to be an ongoing tradition. We’re calling it Christmas Cookies and Holiday Sangria, which feels fitting for us in Southern California! The party was so easy to put together but I loved having these personalized pieces from @Shutterfly to set the table with. I feel like it made it a little more elevated. Did you know they have all these amazing home items {like monogrammed cutting boards?!} If you need a gift idea that people will LOVE and use again and again, check out my post today with my favorite picks! I put the link in my profile. #Shutterfly #ad #holidayparty

A post shared by Mara Ferreira {M Loves M} (@maraferreira) on Dec 18, 2017 at 2:34pm PST

Lego: #ShakeUpImagination

As most marketing experts preach, the best influencer marketing campaigns work in parallel with larger marketing initiatives. This holiday season, Lego launched a holiday campaign, Shake Up Imagination, via TV, online, and of course, social media. An army of influencers took to Instagram to share their families playing and creating together.

 

Need a way to keep your kids entertained for longer than 3 minutes without whining while you wrap a 🎁 or 🎁 🎁!? Read what worked wonders for me on the blog tonight: I shared our new @lego hack, where I’m at with family Christmas cards + why I believe in coloring outside the lines. 🖍🤘🏻🎄 #shakeupimagination #linkinbio #sponsored

A post shared by G I N G E R P A R R I S H (@gparrish) on Dec 19, 2017 at 8:09pm PST

Macy's: #MacysLove

From flat lays to stories, Instagrammers love to show pretty things in pretty ways. Which is exactly what Macy's is leveraging this holiday season by empowering their consumers with a hashtag to share their purchases and gifts. In conjunction with user-generated content, influencers are jumping onto this hashtag with sponsored content to showcase the many different offerings of the large online and brick-and-mortar retailer.

 

Hot cocoa for two in our favorite place lately. ☺️☕️❤️☕️ @macys #macyslove #newdarlingsHOME #marthastewart #sponsored

A post shared by Robert & Christina (@newdarlings) on Dec 19, 2017 at 12:08pm PST

Conclusion

Influencer marketing proves to be a big opportunity to connect and engage with savvy shoppers via social media. Companies of all sizes can take inspiration from these brands leading the way with creative influencer marketing campaigns. And there's no denying that 2018 will continue to see a surge in influencer marketing. Whether your company is just getting started or looking to scale with influencer marketing, learn a new way to build a smarter, more organic influencer marketing strategy.