AUTHOR

Liz Winston

Liz Winston is a New York-based writer and digital marketing strategist. She has written for Fast Company, the Economist, and the WeWork online magazine, Creator.

Stories by Liz

Brand Ambassador

How to Become a Micro Influencer: A Step-by-Step Guide (Part 1)

Learn the fundamentals of becoming a micro-influencer with a unique point of view. Part 1 of a step-by-step guide to building your community...

Liz Winston Aug 19, 2024

Best Practices

How to Energize Your Marketing Team in a Recession

While a recession definitely poses a challenge to your business, it’s still possible to inspire and motivate your marketing team.

Liz Winston Mar 28, 2023

Social Media

Is It Shareable? How to Build a Winning Social Media Content Strategy

Lean into a new mindset: don't just make content about your brand or how great your offering is. Instead, create content for your followers and, more...

Liz Winston Jan 31, 2023

Brand Ambassador

How to Become a Micro Influencer, Part II

Learn the fundamentals of becoming a micro-influencer with a unique point of view. Part 2 of a step-by-step guide to building your community...

Liz Winston Jan 5, 2023

Marketing Strategy

Troubleshooting the January Sales Slump

For some businesses, January is a sales boon - but for most, the post-holiday spending hangover is real. Start the new year on the right foot with...

Liz Winston Dec 5, 2022

Influencer Marketing

How to Partner with Influencers... and Meaningfully Measure ROI

How to go beyond #sponsoredcontent posts and build mutually-beneficial partnerships with influencers that's focused on substance, not style.

Liz Winston Nov 22, 2022

Referral Marketing

10 Ways to Motivate Your Brand Ambassador Community

Motivating your referral marketing ambassadors is one of the most important investments to supercharge your referral marketing efforts. Consider...

Liz Winston Nov 7, 2022

Best Practices

How to Help Your Customers Think of Your Product as Gift

The season between Thanksgiving and New Year's is a financial joy for many businesses. But for those whose product line or services don't exactly...

Liz Winston Oct 25, 2022

Customer Loyalty

Creating Meaningful Moments for Customers and Referral Marketing Ambassadors

Devoting time to fostering human connection and infusing extra thoughtfulness into the customer experience yields lasting dividends

Liz Winston Aug 26, 2022

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Industries

Retail & eCommerce

eLearning, Training, & Education

Solar Energy & Renewables

Residential and Home Services

Financial Services and Fintech

Telecommunications and ISP

B2B SaaS and Cloud-Based

Use Cases

Generate more referrals

Multi-tiered loyalty points programs

Track & manage your affiliates

Engage your customers

Increase conversions

Run a partner program

Incentivize employee referrals

Generate customer reviews

Increase your brand reach

Reduce customer churn

Create customer feedback loops

Collect zero-party customer data

Grow product adoption

Tracking and payouts for sales leads

Collect UGC

Loyalty Launch Guide

Referrals & Advocacy

Loyalty & Engagement

Affiliate Management

Partnership Programs

Customer Reviews

Customer Feedback

Features

(Mobile) Portal

RAF

Asset Library

Reward Panel

Tasks

Badges

Share Links & QR Codes

Click and Source Tracking

Flow Builder

Welcome Message

Forms

Registration

Landing Page

SSO

AI Fraud Detection

Visual Editor

Integrations

Salesforce Native Package

Integrations Library

API Documentation

Build vs. Buy

Retail & Commerce

Education & Online Learning

Solar Energy & Renewables

Residential Home Services

Financial Products & FinTech

Telecommunications & Internet Services

Referrals & Advocacy

Loyalty & Engagement

Affiliate Management

Partnership Programs

Referral Marketing

Affiliate Management

B2B

Customer Loyalty

Partnership Programs

B2C

ROI Calculator

Refer & Earn!

Liz Winston

Stories by Liz

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