Maximize Referrals,
Minimize Effort.

Launch, automate, and scale your referral program so your customers do the marketing for you. No manual tracking, no headaches—just more revenue, faster.

See how Ambassador Works

1,000+ Top Brands Use Ambassador to Scale Referrals & Drive Revenue Faster

Turn Conversations into Conversions
with Referral Marketing

Step 1: Set Up and Customize
Your Programs

Set custom rewards, commission structures, and branding—no coding required.

Step 2: Integrate and Track
Every Referral

Connect with your CRM, ecommerce platform, or marketing tools.

Step 3: Get Customers and Partners
Sharing Instantly

Give customers, affiliates, and partners a seamless way to refer with unique tracking links.

Step 4: Automate Rewards
and Incentives

Issue discounts or tiered incentives with flexible reward options.

Step 5: Optimize with
Real-Time Insights

Monitor performance with built-in analytics to maximize growth and engagement.

Step 6: Scale & Automate
for Continuous Growth

Expand your program, optimize incentives, and unlock new revenue streams.

As part of our Conversational Commerce platform, referral marketing works in harmony with other engagement tactics,
helping you create a customer experience that drives lasting relationships and brand loyalty.

Seamless Setup for Immediate Impact

With our intuitive, no-code interface, you can launch referral programs quickly and easily. Create automated workflows that drive engagement, reward advocates, and track program success.

Every referral interaction should align with your brand’s voice and tone. Our white-labeled solution allows you to customize referral programs, delivering an authentic experience that builds trust and encourages participation.

Our referral features integrate with SMS, email, and social channels, allowing you to engage customers where they already communicate. Personalized referral links and automated touchpoints ensure a frictionless customer journey from introduction to conversion.

Connect your referral program with the tools you already use. Our platform integrates with the top CRMs, eCommerce platforms, and marketing automation tools to enhance your overall conversational commerce strategy.

Referral Features to Drive Engagement

Our conversational commerce platform is designed to help brands foster meaningful, personalized connections that drive customer engagement and business growth.

Multi-Tiered Reward Structures

Encourage deeper customer engagement with tiered reward structures. From first-time referrals to loyal advocates, Ambassador lets you reward customers based on their participation level, fostering stronger connections over time.

Global Reward Options

Encourage deeper customer engagement with tiered reward structures. From first-time referrals to loyal advocates, Ambassador lets you reward customers based on their participation level, fostering stronger connections over time.

Advanced Fraud Protection

Ambassador supports rewards in over 40 countries and more than 200 languages, ensuring your referral programs resonate with a global audience. Offer gift cards, cash, swag, and other incentives that enhance customer loyalty and advocacy.

Ready to see how referral marketing can drive meaningful conversations and lasting customer loyalty?

Frequently Asked Questions

How does Ambassador’s referral marketing platform work?

Ambassador’s platform simplifies the process of creating, managing, and scaling referral programs. After setting up your referral program, you can customize rewards, invite advocates, and use the platform to track referrals in real-time. Ambassador automates the entire journey, from tracking referred leads to issuing rewards, ensuring a seamless experience for both your business and your advocates. Its robust integrations with CRM, email marketing, and e-commerce tools make it easy to embed referral programs into your existing workflows.

With Ambassador, you can create compelling, reward-driven referral programs that motivate customers to spread the word about your brand. The platform allows you to personalize incentives—such as discounts, cashback, or exclusive perks—based on what resonates with your audience. Its analytics features enable you to monitor the success of your program and refine it over time, ensuring maximum impact. Additionally, Ambassador’s automated workflows make it easy to track and reward referrals, giving your customers a frictionless experience.

Ambassador provides robust analytics and reporting tools to help you track the performance of your referral campaigns in real-time. You can monitor key metrics such as the number of referrals, conversion rates, advocate engagement, and reward distribution. The platform also provides insights into top-performing advocates and channels, empowering you to optimize your campaigns for better results. With these tools, you’ll have complete visibility into your referral marketing ROI.

A referral program focuses on encouraging existing customers to refer new customers to your business, typically by offering rewards for successful referrals. In contrast, a loyalty program is designed to incentivize repeat purchases and foster long-term relationships with existing customers by rewarding ongoing engagement. While both programs build customer relationships, referral programs drive customer acquisition, whereas loyalty programs prioritize retention. Ambassador specializes in referral programs but can also support hybrid approaches that combine elements of both strategies.

Yes, Ambassador offers robust automation capabilities to streamline your referral program. From onboarding advocates and sending referral invitations to tracking referrals and distributing rewards, the platform automates every step of the process. This allows you to focus on strategy and scaling your program while ensuring a seamless and efficient experience for your team and your customers.

Yes, Ambassador is designed to support both B2B and B2C referral marketing programs. Its flexible platform allows businesses to create tailored referral campaigns, whether you’re targeting individual consumers or enterprise clients. Customizable incentives, seamless integrations, and multi-channel tracking make it adaptable for any audience or business model.

Ambassador stands out with its highly customizable platform, seamless integrations with popular CRMs and marketing tools, and robust automation features. Its focus on providing a user-friendly experience for both businesses and participants ensures efficient program management and high engagement rates. Additionally, its scalability makes it a great choice for businesses looking to grow their referral efforts over time.

FREE E-BOOK

Thinking about building your own referral solution? You should read this first.

The word-of-mouth marketing metrics that matter

POWERFUL INTEGRATIONS

Integrate our Referral Marketing Software with your favorite tools

Ambassador integrates with the tools you trust, including CRMs, email marketing platforms, and payment processors. With Open REST API capabilities, businesses of all sizes can customize and enhance their referral marketing strategies without limitations. Whether you’re a startup or an enterprise, our integrations ensure your referral programs run smoothly from start to finish.

Ambassador Platform Features
for the Whole Team

For the Marketer

Omnichannel Capabilities
Custom Rewards
Multiple Campaigns
Email & CRM Integrations
Designated Success Coach
Advanced Analytics
Phone & Online Support
NPS
Complete White-Labeling
Smart Segmentation
Easy-to-Use Templates
Automated Payouts
Team Roles
Email Automation
Mobile Optimized
Gated Program Access

For the Developer

eCommerce Integrations
Onboarding Support
Billing Integrations
Open REST API
Webhooks
Enterprise Security
Enterprise SLA

For the Ambassador

Cash Payouts
Gift Cards
Points & Account Credits
Coupons & Voucher Codes
Multi-Language
Hosted Ambassador Portal
Multi-Currency
Single Sign-On

TESTIMONIALS

What our customers say

Cut your acquisition costs and dramatically increase customer lifetime value with Ambassador’s end-to-end Customer Referral and Loyalty Rewards Platform.

Tracking and incentivizing the large-scale teacher word-of-mouth we know is one of our biggest drivers for new users.

Donors Choose

Great customer service, supportive and experienced team, and an awesome partner. We are absolutely glad we found Ambassador as a partner.

Lecturio

I was able to tailor the Ambassador software to fit my business needs. Our Customer Experience team has applauded its intuitive ease of use.

Aceable

WGU has used Ambassador for three years now and have recorded 30K+ referrals during that time... an immense help in optimizing our referral efforts

Western Governors University

Choose Your Plan for Referral Marketing Success

For Fast-Growing Brands

Growth

All the basics for your first custom-branded referral experience.

$150/month

Standard

More custom features and integrations while your business grows.

$500/month

Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security.

For Fast-Growing Brands

Growth

All the basics for your first custom-branded referral experience.​

Starting at $200/month*

Standard

More custom features and integrations while your business grows.

Starting at $600/month*

Established & Enterprise

Enterprise

Concierge success and support paired with enterprise-level security.​