6 Ways to Convert Fans into Brand Ambassadors

How does a business in the Internet age take advantage of customer referrals? Read on for the 6 best practices to consider when starting your next customer referral program.

1. Communicate Directly

If you want your program to have a meaningful impact on your business, don’t expect your customers to look for it. Directly inform your customers about your referral program and how they can benefit from it.