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Overview

The only platform built for full-funnel engagement. From referral to retention, Ambassador helps brands grow through programs that activate, automate, and scale customer relationships.

Solutions

Launch referral, affiliate, and loyalty initiatives with built-in workflows and automation.

Create personalized, goal-oriented journeys across acquisition, retention, and advocacy.

Deliver timely, personalized messages —natively integrated and intelligently automated.

Your AI engine for smarter engagement, feedback, and growth.

Trigger personalized gift cards, loyalty perks, and payouts—seamlessly delivered through customizable reward flows.

Capture clicks, actions, and milestones across every channel and turn them into moments that drive measurable outcomes.

Vaults, ledgers, and audit-ready systems ensure every engagement is secure, trackable, and aligned to business goals.

Channels

Coordinate every message—across email, SMS, WhatsApp, and more—so your channels work as one system, not siloed tools.

Incentives

Industries

Use Cases & ebooks

Ambassador For

Introducing Ambassador 3.0:

Marketing is changing. Fast.
It’s no longer about campaigns and noise—it’s about conversations. And those conversations need to drive action.

With Ambassador 3.0, we’ve rebuilt the platform to turn every signal into something meaningful. From referrals to rewards to retention, your programs now learn, adapt, and grow—on their own.
 
Here’s what’s new:
  • Smarter automation that reacts in real time
  • Deeper data across every touchpoint
  • Built-in AI (with Hiro) that turns feedback into action

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Ambassador 3.0 Is Built for the Next Era of Customer Engagement​

This isn’t just an update—it’s a transformation. With a foundation rooted in enterprise power, automation, and smarter attribution, Ambassador 3.0 puts you in control of the entire customer lifecycle. From the first click to lasting advocacy, we’re helping you drive more meaningful connections, more efficiently than ever before.

What’s New in Ambassador 3.0

A Simpler, Smarter Platform Navigation

Everything You Need.

The new left-hand nav bar gives you easier access to every page, feature, and data object. It’s faster, cleaner, and more intuitive—designed to help you get things done.

Smarter Attribution for Smarter Decisions

Track Every Referral With Total Transparency.

Referral Attribution is now its own object, making every advocate-to-customer relationship visible and configurable. Supports the ability to override attribution between a referred contact and an advocate.

Orders That Power the Full Customer Journey

See Conversions in Context—Referral or Not.

Track every purchase, deal, and event across the buyer lifecycle. Automate next steps, calculate LTV, and tie revenue to customer and referral actions.

Lifecycle Journeys You Control

Know Where Every Customer Stands—And What to Do Next.

Design customer and advocate journeys unique to your lifecycle. Trigger automations, rewards, and messaging based on stage changes—like onboarding, reviews, or cancellations.

Campaigns Built to Launch Faster

Smarter Campaigns That Scale With You.

Campaigns now bring everything together: segments, landing pages, emails, automations, reward vaults, and templates. Launch faster and stay consistent with reusable building blocks.

Automations That Work Like You Do

Visual Logic Engine.

Use “if/then” logic, AND/OR conditions, and templates to build advanced workflows for rewards, emails, invitations, and more.

Loyalty That Recognizes Real Behavior

Tiers and Badges That Actually Mean Something.

Auto-promote or demote users through points-based loyalty tiers. Add badges triggered by meaningful actions for a full-circle recognition engine.

Pages and Widgets You Can Launch in Minutes

Flexible. Embeddable. Customizable.

Create registration forms, sharing widgets, and coupon code widgets. Host them yourself or use our landing pages. Customize with your brand kit and layout preferences.

Reward Vaults With Built-In Control

Issue, Track, and Optimize Incentives at Scale.

Create policy-based vaults for cash, gift cards, merch, and more. Link them to campaigns, set rules, and track every transaction from assignment to redemption.

Hiro: AI Feedback That Fuels Growth

Voice-of-Customer Just Got Smarter.

Capture voice feedback inside journeys, analyze sentiment, and trigger personalized actions. Hiro helps you prevent churn and boost advocacy—automatically.

Smarter Messaging Across Channels

One Editor. All Channels. Total Control.

Centralize your email and messaging templates. Use drag-and-drop editing, advanced merge tags, and automations to deliver the right message at the right time. SMS and WhatsApp coming soon.

Dashboards Built for Real Decisions

Metrics That Move With You.

Every feature has available reporting. The Performance Center brings it all together—conversions, referrals, rewards, and more. Filter by program, channel, or audience.

What’s Coming Next

The Future of Engagement Is Already in Motion.

  • SMS and expanded messaging channels

  • Enhanced role-based permissions

  • Customer Feedback powered by Hiro (Surveys and Reviews)

  • Tax Compliance and Automation (W-9 and 1099)

  • ACH Payments powered by Stripe partnership