Trigger Types & Conditions.

Orchestrate engagement with precision.—Triggers are the heartbeat of Ambassador Journeys & Cycles. They fire when customers take action—or when they don’t—ensuring every touchpoint happens at the right time. With flexible conditions and rules, you’re in control of when, where, and why engagement happens.

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From Triggers to Outcomes

Triggers That Span the Customer Lifecycle

Sales, retention, advocacy—covered. Whether it’s a referral thank-you, a churn-prevention nudge, or a loyalty reward reminder, Ambassador powers triggers that align with every growth cycle. We don’t just automate—we orchestrate customer journeys that feel connected from first touch to long-term advocacy.

Configure in Minutes, Not Months

No dev work, no complexity.

Set up triggers with simple, no-code configuration. Choose your trigger type (behavioral, time-based, milestone, or condition-based), add rules, and connect outcomes. With reusable templates and drag-and-drop workflows, your team launches faster—without leaning on engineering.

Timing You Can Measure

Revenue outcomes, not vanity metrics.

Every trigger and condition is tied back to measurable results—higher open rates, faster conversions, reduced churn, stronger loyalty. Ambassador makes it easy to see which triggers drive impact, and where to optimize next.

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