It’s no longer about how brands speak to customers.
It’s about how they listen. How they engage. How they show up—authentically, personally, and in real-time.
At Ambassador, we’ve always believed in the power of human connection. That people—when engaged meaningfully—are the most powerful growth engine a brand can have. And now, we’re building the future of commerce around that belief.
We call it Conversational Commerce—and we’re not dipping our toes in. We’re leading with confidence.
It Starts With Hiro
At the center of this evolution is Hiro, our new AI-powered engagement companion.
Hiro is more than a chatbot. It’s a bridge between brand and buyer—a smart, friendly, always-on co-pilot that turns friction into feedback, browsers into buyers, and customers into advocates.
From the first moment someone lands on your site, Hiro listens. It learns. It personalizes.
Whether it’s surfacing a product rec, gathering post-purchase insights, or nudging a referral at just the right time—Hiro makes every interaction feel like a conversation, not a conversion tactic.
“Hiro is our first bold step into a world where commerce is deeply personal, responsive, and real-time,” says Geoff McDonald, CEO of Ambassador. 🚀
A Full Network of Smart Engagement
Hiro is just the beginning.
We’re weaving Conversational Commerce through every engagement tactic in the Ambassador ecosystem:
Referral & Affiliate: Make it natural to share. Hiro prompts customers at peak moments to refer friends via the channels they already use.
Loyalty (Customer Advocacy): Recognize and reward loyalists with personalized perks, shared through real-time conversation.
Incentives: Trigger time-sensitive offers based on behavior—sent via SMS, WhatsApp, or wherever your customers live.
Email Reimagined: Move beyond newsletters. Create smart, triggered messages that respond to what customers actually do.
The Communication Co-Pilot: An orchestration layer that brings it all together, helping your team deploy meaningful messages across every touchpoint.
The New Era of Commerce
Commerce isn’t linear anymore. Customers don’t wait.
They want relevance, now. They want simplicity, now. They want to be seen, heard, and understood—now.
That’s why we’re building for immediacy, for authenticity, and for the moments that matter.
“We’re not chasing trends. We’re designing the future of how brands grow—organically, intelligently, and with people at the center,” adds Ravi Angadi, CPO of Ambassador. 🚀
See the whole podcast here:
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