How Word-of-Mouth is Transforming the Mattress & Home Goods Industry
The mattress, bedding, and home goods industry has experienced massive growth, with online-first brands disrupting traditional brick-and-mortar stores.
Consumers today expect seamless shopping experiences, free shipping and returns, and extended trial periods—and brands that deliver on these expectations are seeing rapid adoption and high referral activity.
But just how impactful is referral marketing in this space?
We analyzed 12 months of referral data from top-performing mattress and home goods brands using Ambassador’s referral marketing platform. The results show how customer advocacy and word-of-mouth drive significant revenue growth with low acquisition costs.
📊 Key Findings from the Report
📈 8,465 ambassadors per brand, on average
🔗 12.4 website visits per referral link share
💰 14.5x ROI from referral marketing in Year 1
💸 $496,000 in new revenue generated with an average referral incentive of just $50 per customer
🔥 Key Takeaway: Referral marketing delivers high-value, low-cost customer acquisition, making it a risk-free and scalable channel for online mattress and home goods brands.
Why Referral Marketing Works for Online Mattress & Home Goods Brands
Unlike traditional advertising, referral marketing taps into happy customers who naturally recommend products they love:
✔ Lowers customer acquisition costs (CAC) – Brands only pay for results, unlike PPC or social ads
✔ Creates a seamless purchase journey – Customers trust peer recommendations over ads
✔ Scales effortlessly – More referred customers = More ambassadors = Exponential growth
✔ Boosts customer retention & loyalty – Referred customers are more likely to stay engaged
The Journey from Referral to Revenue: A Cost-Effective Growth Model
The data shows that online mattress brands spent just $34,000 in referral incentives to generate $496,000 in new revenue—a 14.5x return on investment.
For an industry that thrives on customer satisfaction and trust, referral marketing is one of the most powerful, low-risk acquisition channels available.
Who Should Read This Report?
✅ Mattress & bedding brands looking to scale through word-of-mouth
✅ Home goods companies seeking a cost-effective alternative to paid ads
✅ E-commerce teams exploring data-backed referral strategies
✅ Growth marketers looking for sustainable, long-term acquisition models
Download the Full Report & Unlock Referral Marketing Insights for Home Goods Brands
This exclusive report reveals how leading mattress, bedding, and home goods brands are leveraging referral marketing to drive revenue, lower CAC, and create a sustainable growth engine.
📩 Get instant access to the full report today and start building a scalable, customer-driven referral strategy for your brand.