Advocacy Launch Guide
How to Launch a Customer Advocacy Program in 6 Easy Steps
Trusted by the world's fastest-growing brands
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Commissions & Payout Management
Enrollment: Pop-ups & Forms
Seamlessly integrate our templates into your existing site and customer experience to promote your referral, affiliate, and advocacy programs.
Social Sharing: Links & QR Codes
Make it easy for customers to refer a friend from anywhere, anytime, to their preferred social platform, by email, via SMS, or by sharing a QR code.
Customer Engagement
Keep your brand top of mind and drive repeat sales with customer engagement campaigns. Promote your latest products, announce sales and seasonal discounts, or celebrate a customer’s birthday. Campaigns can be segmented by advocacy tiers, recent purchases, affinity categories, and more.
Gamification
Reward your most loyal customers with tiered programs and shareable badges that unlock exclusive rewards and higher earning thresholds. Incentivize repeat purchases, gather product feedback, and customer profile data.
Reward Panel
Customers can redeem their points in your branded portal, or embed it directly onto your site. Offer gift cards, in-store credit, branded swag, access to special events, or advanced shipping of exclusive products, Our partnership with Tango allows you to easily enable your choice of over 200+ gift cards and prepaid cash cards.
Affiliate Portal
Encourage affiliates to share branded marketing assets or referral links with their network with a flexible, fully customizable portal with embed capabilities for your site.
Multimedia Asset Library
Grow your reach without sacrificing your message. Equip your affiliates with a library of branded multimedia assets to share to their network. Compatible with PDFs, GIFs, videos, audio files, and more.
Tracking and Attribution
Monitor affiliate and referral sales, clicks, and conversions in real time to identify top performers and key revenue drivers. Easily build and export reports and dashboards to see what’s working.
Drive Value Along the Customer Journey
Attract and Convert
Use Ambassador to highlight limited-time offers and exclusive first-buy discounts on your landing pages to not just convert new visitors into buyers, but also enroll them in your advocacy program and develop a deeper relationship from day one.
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Inspire Advocacy and Increase Value
Personalize your rewards offerings; exclusive access to new collections, special birthday discounts, and members-only sales events. Implement a tiered system increasing perks as customers reach higher spending thresholds.
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Take Unboxing to the Next Level
Turn a moment into a shared experience by capitalizing on the peak moments of customer delight—arrival and unboxing. Encourage customers to share their experience with a video, leave a review, or refer a friend. Ambassador makes it easy with customizable and personalized QR codes or share links you can place in, on the package or online.
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Encourage Sharing and Advocacy
Make it easy and fun for customers to share and refer anytime. Drive referrals and social sharing with Ambassador’s refer-a-friend tools and branded asset library in the customer portal. Create a referral program that rewards the referrer and the referee with discounts, gift cards, special product tiers, or free products for network effect.
Keep the Conversation Going Both Ways
Generate more customer feedback through rewards for surveys, reviews, and direct engagement with Ambassador. Keep your customers informed of new products and promotions by rewarding them for marketing opt-ins or sign-ups for your newsletter.
Reduce Your Customer Acquisition Costs
Referral Discounts for Customers
People are 4x more likely to buy when referred by a friend. Encourage current customers to refer friends and family by offering discounts for both the referrer and the referee. Capitalize on existing customer satisfaction to bring in new customers at a lower cost.
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Influencer and Customer Ambassador Campaigns
Influencer collaborations can be a huge factor in this industry. Use Ambassador to collaborate with influencers and turn loyal customers into brand advocates. Track their referral success and reward them with exclusive discounts or products, spreading brand awareness cost-effectively.
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User-Generated Content Promotions
Incentivize customers to share their product experiences on social media. Offer discounts or entries into contests for customers who tag your brand, leveraging user-generated content to increase trust and attract new customers.
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Targeted Rewards for Sharing Reviews
Use Ambassador to encourage and reward customers for leaving reviews. Offer points, discounts, or exclusive content for verified reviews, boosting your brand’s credibility and attracting new customers with authentic feedback.
Maximize Your Customer Lifetime Value
Advocacy Points System
Implement a points-based advocacy program where customers earn points for purchases, referrals, and social media engagement. Redeemable points for discounts or free products incentivize repeat purchases and ongoing engagement.
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VIP Tiers for High Spenders
Create VIP tiers or members-only groups for customers who reach certain spending thresholds. Offer perks like free shipping, early access to new or exclusive products, encouraging continued high-value purchases and creating an “in” crowd.
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Personalized Product Recommendations
Use data collected through Ambassador to offer personalized product recommendations. Tailored suggestions based on past purchases and browsing behavior can increase the average order value and repeat business.
Engagement-Based Contests and Giveaways
Host contests and giveaways that reward engagement with your brand. Use Ambassador to track participation and offer prizes that encourage sharing, increasing visibility and customer interaction with your brand.
Ambassador’s role in making our influencer campaign super easy to set up and execute was a huge value-add. I don’t think we would have been able to manage the crazy numbers we did without the tools Ambassador gave us.
- Stephen Winn, Director of Product Engineer - StockX
Why are so many leading e-commerce brands investing in Customer-Led Growth?
Lower Customer Acquisition Costs
Boosts Customer Advocacy
Unlocks Upsell and Cross-Sell Potentials
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Streamlines the Buying Process
Speeds Up Market Expansion
Enhances Brand Recognition
Capitalizes on Trust and Credibility
Optimizes Marketing Spend
Personalizes Customer Experiences
Fosters Product Improvement through Feedback
Ultimate Guide to Customer Advocacy
How to Turn One-Time Purchases into Repeat Buyers
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Ambassador’s automated and manual approval payouts reduces the workload of commission tracking and fulfillment. Send global payouts to 200+ countries in 45+ different languages using ACH, PayPal, Gift Cards, and more. Ensure legitimacy across your affiliates and referrers with Fraud Alert AI.