When it comes to building a referral marketing program, businesses often face the critical decision of whether to create a custom solution in-house or invest in a specialized software platform. Much like tackling a DIY home renovation, building a referral system from scratch may seem appealing for businesses with technical resources. However, the reality is that developing a robust and scalable program can demand significant time, expertise, and financial investment, which may detract from other essential initiatives. This resource will walk you through the key factors to consider when deciding whether to build or buy a referral marketing solution.