Advocacy Launch Guide
How to Launch a Customer Advocacy Program in 6 Easy Steps
Trusted by the world's fastest-growing brands
Refer-a-Friend Widget
Learner Engagement Portal
A flexible, fully customizable space to engage your learners. Encourage them to complete courses, continue their education, and share branded marketing assets or their referral links with their network of friends and family.
The learner portal is easily integrated with your existing student portal for a seamless experience.
Tasks
Incentivize learners to complete courses, share their certificates, continue their learning, or even fill out valuable surveys with the Tasks Carousel. The interactive carousel is easily customized to match any branding requirements and flexible to support endless use cases.
Badges
Badges add gamification to motivate learner participation and help them form good habits. These can be earned by performing tasks like streaks, numbers of courses completed, or set to whatever behavior you want to encourage.
Tier Tracker
Use tiers to add another level of gamification to encourage positive learner behavior. The customizable bar displays the participant’s current tier level, their points balance, and their distance from the next tier goal.
Reward Panel
Let your learners redeem points earned in your program easily with Ambassador’s intuitive reward panel. Add your own rewards like tuition credits, access to special events, exclusive swag, or choose from the extensive selection of gift cards offered by our partners at Tango.
Asset Library
Equip your learners with a library of multimedia assets to share on their social media platforms of choice. Upload a wide range of resources like PDFs, animated gifs, videos, audio files and more.
Drive Engagement and Revenue At Each Step of the Learner's Journey
Awareness and Education
Partner with educational influencers to create content around course topics, using Ambassador to track enrollments and create brand awareness through trusted, credible sources.
Registration and Enrollment
Increase the chance of enrollment with special offers for your referred learners, like tuition credits or school swag. Leverage the success stories of your alumni to inspire the learner to commit.
Learning and Development
Reward learners for course completion, participation in forums, or passing exams using Ambassador. Offer perks like discounts on future courses or exclusive content to keep learners engaged.
Completion and Certification
Celebrate learner achievements with digital certificates, badges, or credentials that they can share on their professional profiles, such as LinkedIn. This not only validates their effort but also encourages them to showcase their new skills to their network.
Post-Completion Engagement
Keep alumni engaged with professional networks, advanced courses, or continuous learning opportunities. Regularly share industry insights, updates on new courses, and exclusive offers to encourage lifelong learning and repeated enrollments.
Advocacy and Referral
Encourage satisfied learners to become brand advocates by sharing their success stories and experiences on social media, within their professional networks, or through referral programs. Offer incentives for referrals to new learners, such as discounts on future courses, to promote word-of-mouth marketing.
Reduce Your Learner Acquisition Costs
Referral Discounts for Courses
Encourage learners to refer friends and family to courses by offering discounts for both the referrer and the referee. This method leverages existing customer networks to attract new learners efficiently.
Leverage Success Stories
Use Ambassador to collect and share learner success stories and testimonials. Highlighting career advancements or skill improvements can attract new learners by showcasing real outcomes.
Partnerships with Industry Leaders
Establish referral programs with industry leaders or companies that can benefit from your courses, offering them or their employees discounts. This opens up new customer channels at lower acquisition costs.
Incentives for Social Sharing
Reward learners for sharing their course progress or certificates on social media, increasing visibility and attracting new learners through trusted personal networks.
Maximize Your Learner Lifetime Value
Rewards for Course Completion
Offer incentives for completing courses, such as discounts on future courses or access to exclusive content, encouraging continuous learning and platform engagement.
Membership Benefits for Continuous Learners
Provide membership benefits, including access to a private community, live Q&A sessions with instructors, or early access to new courses, rewarding advocacy and fostering a sense of belonging.
Personalized Learning Pathways
Use data to offer personalized learning recommendations. Encouraging learners to enroll in additional courses that align with their goals can increase CLTV.
Recognition for Advocacy
Recognize and reward learners who become brand advocates, sharing their learning experiences and referring new learners. Offer them spotlight opportunities in newsletters or on the platform, deepening their engagement and advocacy.
WGU recorded 30K+ referrals [in three years]. Ambassador has been an immense help in optimizing our referral efforts—which were initially all tracked via spreadsheets and a lot of manual labor. We’ve been able to utilize the tool to run several different campaigns for both virtual and in-person events… We love working with the Ambassador tool and the team!
- Savannah Bernardo, Western Governors University
Why Are So Many Leading eLearning, Training, and Education Brands Investing in Customer-Led Growth?
Reduces Learner Acquisition Costs
Boosts Learner Engagement and Retention
Unlocks Upsell and Cross-Sell Opportunities
Streamlines the Enrollment Process
Facilitates Market and Audience Expansion
Enhances Brand Visibility and Authority
Builds Trust and Credibility with Prospective Learners
Optimizes Marketing Efficiency
Personalizes the Learning Experience
Encourages Product and Content Improvement
Ultimate Guide to Customer Advocacy
How to Turn One-Time Purchases into Repeat Buyers
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Earn high quality, low-cost referrals from your learners with the Ambassador Refer-a-Friend (RAF) widget. Give learners access to a unique referral link and QR code they can share to their platform of choice. Our first-party tracking and attribution tools provide valuable insights into your network effectiveness.