How a B2B Software Company Achieved a 300% Higher Conversion Rate with Ambassador

The Challenge: Scaling Referrals Without In-House Development

For fast-growing B2B software and services companies, word-of-mouth can be a powerful growth engine. This global tech provider, serving brands like Uber, Tesla, Ben & Jerry’s, GrubHub, and Winmark, had a large base of loyal customers eager to refer—but lacked the infrastructure to track and scale those referrals effectively.

The company considered building a referral program in-house, but the time, cost, and complexity made it a less-than-ideal solution. Instead, they turned to Ambassador for a seamless, customizable referral platform that could be integrated quickly without heavy development resources.

 

The Results: 300% Higher Conversions from Referrals

📈 15,000 businesses using the platform

👥 500,000 total users engaged

🔥 Referral conversions 3X higher than all other channels combined

 

Why Ambassador Was the Right Solution

With Ambassador’s open API, the company was able to:
✔ Build a referral program fully tailored to their brand and UX

✔ Seamlessly integrate with existing platforms and systems

✔ Maintain complete control over the referral experience without costly development

✔ Launch quickly and immediately track referral performance

 

For SaaS and B2B companies, a scalable, data-driven referral program isn’t just an acquisition tool—it’s a strategic growth asset. Learn more about how Ambassador can help your business achieve measurable, long-term referral success.