---
title: Why Social Media Referrals Work | Ambassador
description: What does the Bacon number have to do with social media referrals and referral marketing? More than you might think, we break it down for you. Take a look.
---

[Customer Engagement Blog: Tips for Success | Ambassador ](https://getambassador.com/blog)

# [Why Social Media Referrals Work | Ambassador](https://getambassador.com/blog/why-social-media-referrals-work)

 Written by [Team Ambassador](https://getambassador.com/blog/author/team-ambassador) | Jan 24, 2025 5:00:00 AM

Ever since storming the film industry in the 1980s, actor Kevin Bacon has appeared in [over 60 successful films](http://www.imdb.com/name/nm0000102/). But of all these stellar movies, he is perhaps best known for a bar game that has caused many a drunken argument between friends—the Six Degrees of Kevin Bacon.

[(more…)](https://getambassador.com/blog/why-social-media-referrals-work/#more-3591)

[View full post](https://getambassador.com/blog/why-social-media-referrals-work)

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