Loyalty Launch Guide
How to Launch a Customer Loyalty Program in 6 Easy Steps.
Explore the benefits of RFM analysis for customer segmentation. Improve targeting, retention, and loyalty with this powerful tool.
Here are the most important loyalty program metrics to boost customer loyalty and track business performance effectively.
By analyzing customer data, businesses can segment their audience, tailoring rewards and communications to different customer groups. This...
You know word-of-mouth referrals are important (or else you wouldn't be here), but how can you get more? We examine a simple action item you can take
It’s not exactly a secret that tracking the right e-commerce metrics is a key of marketing success. The challenge is suffering from “too many...
RIAA's recent announcement provides a useful lesson in marketing metrics for your brand.
Here are 4 key steps to keep in mind when you are trying to improve your digital marketing return on investment.
In this post, we take a look at three of the biggest marketing blunders and how to solve them.
Rather than focusing on everything, marketers should select channels where their audience is and test their brand against those channels.