Insights for Revenue Teams

Epic Referral Marketing Email Examples From Top Brands

Imagine that a customer has just discovered your brand. They think that your company is on to something amazing. They know exactly which friends, family ...

Do’s and Don’ts of Referral Marketing

Having a referral program as part of a customer acquisition strategy is continuing to gain traction amongst marketers with large revenue goals. And it’s no ...

Maslow’s Hierarchy of Social Media Referrals

In 1954, Abraham Maslow laid out a theory that would radically reshape ideas on human development: the Hierarchy of Needs. In layman’s terms, the theory held ...

Unbundling Media: Why Microcontent Is the Future of Social Sharing

There seems to be a strong inverse correlation between the use of social media and users’ attention spans: as social media becomes more popular, people are ...

How To Launch A New Marketing Strategy on Social

Let’s face it, nothing is more unnecessary (or redundant) than talking about your website on your website. As content marketing and a host of other inbound ...

2012 Fortune 500 Social Media Statistics: Check It Out

The world’s biggest companies are becoming heavily active on social media sites as part of their marketing strategies…and it’s working.

The Value of Word-of-Mouth Marketing

Word-of-mouth interactions have been impacting businesses for as long as commerce has been around. In today’s digital world, word-of-mouth opportunities are ...

4 Metrics Critical to B2B Success—and How Referrals Can Help Get You There

4 Metrics Critical to B2B Success—and How Referrals Can Help Get You There Rome wasn’t built in a day, and neither are Fortune 500 companies. It takes time, ...

Facebook Survey 2011: How Facebook Generates Business for Companies