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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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4 Business Tools You Can’t Live Without
All businesses, small or large, use certain tools that give their marketing, sales, engineering and operations teams a boost. From Hubspot to Slack to Salesforce to Pivotal Tracker, these tools can ...
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The Essential Role of Social Bookmarking in Increasing Website Traffic
With more than 644 million active websites in 2012, remembering your favorite ones can be a herculean task. Luckily, most Internet browsers have a “Bookmarks” ...
4 Social Media Myths That Are Holding You Back
4 Social Media Myths That Are Holding You Back Social media is inherently buzz-worthy. It’s what everyone’s doing, and what everyone’s talking about. ...
The Right Way to Enroll, Segment, and Engage Your Brand Ambassadors
In the referral marketing world, there seems to be a debate brewing over the most effective way to identify, enroll, and engage ambassadors. In one corner is ...
Solving The Publishing Industry’s Biggest Problem
In the last year, publishing powerhouses have sent a wave of frenzied readers in the direction of their competitors as iconic magazines like Jet Magazine, ...
Get with the Program: The Future of Marketing is Proving ROI
Can you feel the heat? If so, you’re not alone. CMOs are being held to higher standards each year to improve efficiency of spend, maximize ROI, and provide ...
The Do’s and Don’ts of Influencer Marketing Campaigns: Insights and Advice
When you’re planning how to create a successful influencer marketing campaign, there are many factors that come into play. From what influencer marketing is in ...
Holiday Marketing: How To Create A Snowball Effect With Word-of-Mouth
We’re approaching the most wonderful time of the year for marketing: The holidays! It’s time to start preparing your fall and winter holiday marketing ...
How to Measure ROI for Your Word of Mouth Marketing Campaigns
When investing in software, it’s crucial to know how to measure ROI for your word of mouth marketing campaigns. Whether your brand is managing customer ...
The Referral Marketing Handbook: Best Practices to Boost Sales
Launching a successful referral marketing campaign or scaling your program with referral software isn’t just about using your existing customers to gain new ...
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