---
title: "How Does Ambassador Work: Steps to Success | Ambassador"
description: Why is referral marketing technology critical to building, optimizing, and scaling referral programs in a way that drives revenue?
---

[Customer Engagement Blog: Tips for Success | Ambassador ](https://getambassador.com/blog)

# [How Does Ambassador Work: Steps to Success | Ambassador](https://getambassador.com/blog/how-does-ambassador-work-steps-to-success)

 Written by [Team Ambassador](https://getambassador.com/blog/author/team-ambassador) | Jan 24, 2025 5:00:00 AM

You’ve heard people talk about word-of-mouth and referral marketing and you probably understand the value of an authentic recommendation from a loyal customer. For example, [92% of consumers](https://getambassador.com/blog/3-reasons-why-word-of-mouth-marketing-is-important-for-your-brand) trust recommendations from people they know directly. But what does referral automation really mean? How does it work and why is referral marketing technology critical to building, optimizing, and scaling these programs in a way that [drives revenue](https://www.youtube.com/watch?v=E5iaGfgo-Gc)?

We get it. Which is why we pulled together an infographic to show you three key steps our customers are taking to run successful programs using referral automation:

** **

 

[View full post](https://getambassador.com/blog/how-does-ambassador-work-steps-to-success)

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