AUTHOR

Amity Kapadia

Amity Kapadia is a content marketing authority. When she's not writing a blog post, editing an eBook, or reading copy, you can find her watching Real Housewives.

Stories by Amity

Affiliate Marketing

Affiliate Program Management: Join a Network or Manage In-House?

While affiliate marketing has been around since the early nineties, we are now seeing more and more companies getting smart about their affiliate...

Amity Kapadia Jul 2, 2018

Word-of-Mouth

#WOMSummit2018: The Rise of Authentic Relationships

Join us at #WOMSummit2018 - the marketing industry's first FREE word-of-mouth marketing virtual conference. For two days - May 22 & 23 - we’ll share...

Amity Kapadia May 15, 2018

Referral Program

A Referral Strategy Hack To Keep Your Brand In The Facebook News Feed

Don't fret over Facebook's algorithm change to the News Feed! We've got a referral strategy hack to keep your brand in front of potential buyers.

Amity Kapadia Feb 19, 2018

Influencer Marketing

The Best Influencer Marketing Campaigns: Holiday Edition

From retailers to beauty brands to toy companies, here are a few of the best influencer marketing campaigns this holiday season.

Amity Kapadia Dec 28, 2017

B2B

3 Excuses B2B Marketers Make For Not Having A Referral Strategy

Tear up the list of reasons why B2B referral marketing won’t work for your business - we’re here to debunk these excuses.

Amity Kapadia Jun 21, 2017

Customer Advocacy

From Feedback to Features: Your Customer-Approved eCommerce Experience

Learn how to transform consumer behavior into a customer-approved eCommerce experience.

Amity Kapadia Jun 3, 2016

Referral Marketing

What's Missing From Your Multichannel Marketing Strategy?

Looking for the missing piece of your multichannel marketing strategy? Consider harnessing the power of word-of-mouth.

Amity Kapadia Mar 29, 2016

Inbound Marketing

MythBusters: How to Market to Millennials

Not sure how to market to millennials? Our resident millennial expert weighs in.

Amity Kapadia Mar 25, 2016

Customer Advocacy

It's Not Your Customers, It's Your Customer Loyalty Program

Discover innovative customer loyalty program solutions from the mistakes of traditional efforts.

Amity Kapadia Mar 21, 2016

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Industries

Retail & eCommerce

eLearning, Training, & Education

Solar Energy & Renewables

Residential and Home Services

Financial Services and Fintech

Telecommunications and ISP

B2B SaaS and Cloud-Based

Use Cases

Generate more referrals

Multi-tiered points programs

Track & manage your affiliates

Engage your customers

Increase conversions

Run a partner program

Incentivize employee referrals

Generate customer reviews

Increase your brand reach

Reduce customer churn

Create customer feedback loops

Collect zero-party customer data

Grow product adoption

Tracking and payouts for sales leads

Collect UGC

Advocacy Launch Guide

Referral Marketing

Advocacy & Engagement

Affiliate Management

Partnership Programs

(Mobile) Portal

RAF

Asset Library

Reward Panel

Tasks

Badges

Share Links & QR Codes

Click and Source Tracking

Flow Builder

Welcome Message

Forms

Registration

Landing Page

SSO

AI Fraud Detection

Visual Editor

Integrations

Salesforce Native Package

Integrations Library

API Documentation

Build vs. Buy

Retail & Commerce

Education & Online Learning

Solar Energy & Renewables

Residential Home Services

Financial Products & FinTech

Telecommunications & Internet Services

Referrals & Rewards

Advocacy & Engagement

Affiliate Management

Partnership Programs

Referral Marketing

Affiliate Management

B2B

Customer Advocacy

Partnership Programs

B2C

ROI Calculator

Refer & Earn!

Amity Kapadia

Stories by Amity

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