Customer Engagement Blog: Tips for Success | Ambassador

Ambassador Raises $7M to Build the Most Connected AI Feedback Network on the Planet

Written by Team Ambassador | Jan 11, 2026 4:25:32 PM

Today, we’re excited to share a major milestone at Ambassador.

We’ve raised $7M to accelerate our mission: building the most connected AI feedback network on the planet.

This round was recently covered by GeekWire, in "Seattle startup Ambassador raises $7M to help companies analyze customer feedback with help from AI" - Taylor Soper

highlighting the growing demand for AI systems that go beyond surface-level insights and actually operate inside real customer workflows.

This raise isn’t about chasing AI hype.
It’s about execution.

Over the past year, we’ve learned something many teams are now confronting firsthand:
AI only creates value when it’s operationalized inside real workflows, tied to real customers, and measured against real outcomes.

Too many companies are still running AI pilots that never touch revenue, retention, or acquisition. We believe the next era of AI demands accountability.

That belief led us to rebuild Ambassador from the ground up.

Today, Ambassador is the first Conversational Data Orchestration platform, designed to capture real-time customer feedback, orchestrate it across systems, and trigger automated actions that drive measurable growth.

This $7M investment allows us to:

  • Expand HiroAI as the orchestration layer across the platform

  • Scale our engine-based architecture for larger, more complex programs

  • Invest deeper in security, compliance, and enterprise readiness

  • Build long-term, defensible infrastructure for growth

We’re grateful to our customers, partners, and investors who believe that feedback is a gift — and that conversations should lead to action.

This is just the beginning.

Let’s go.