Advocacy Launch Guide
How to Launch a Customer Advocacy Program in 6 Easy Steps
In a world where customers have endless choices, brands need more than points and perks to stand out. Loyalty programs have long been the go-to...
Learn about customer loyalty marketing solutions that drive retention and growth. Use personalized rewards and multi-channel engagement to enhance...
Build a strong network of brand advocates with these essential tips. Focus on engagement, social proof, and effective advocacy programs.
When done correctly, B2C referral programs do more than build on existing marketing principles, they empower your brand.
Find out how to choose the right referral program incentives. Explore strategies for using both monetary and non-monetary rewards effectively.
We've curated a list of the top 5 ways to reduce customer friction and increase referrals. Come learn how to increase your word of moth marketing...
If your business is looking to expand and serve new markets, preparing your partner marketing plan is a top priority. Here's how to get started.
Are you spending money but not generating revenue from your traffic? Here are 5 strategic steps to convert your website visitors into loyal customers.
Build a customer-friendly referral marketing strategy with these 4 tips and dirve more growth through your business partners in 2024.
Do you know the differences between target audience and target market? Learn about each, and how to use them to create a profitable referral...
If you build it, they will come…but only if you tell them about it first. Here are the top 4 ways to promote your referral marketing program.
Maximize your financial services growth with an effective referral program. Get insights into transparency, rewards, and program optimization.
One of the easiest ways to build trust is to turn a negative customer experience into a positive one. Here's a few simple ways to do so.
Passionate brand ambassadors are the key to any successful word of mouth marketing program. Here are 4 easy tips for recruiting brand ambassadors.
Learn abandoned cart email best practices to boost your conversion rates. Explore effective strategies like follow-up emails and incentives.
Explore the best practices for a successful referral program. Learn how to increase customer engagement and maximize referrals.
Discover how micro-influencer marketing can boost your brand’s ROI. Learn why smaller influencers drive better engagement and authenticity.
Boost your brand’s visibility with these essential steps. Increase engagement, loyalty, and ROI through strategic brand awareness tactics.
Explore the benefits of RFM analysis for customer segmentation. Improve targeting, retention, and loyalty with this powerful tool.
Explore the definitive guide to affiliate marketing. Learn how to build strong affiliate programs with relationship-building and smart technology.
Find out how to successfully ask for referrals. Timing, tools, and incentives are crucial—learn how to implement them.
Learn why influencer marketing automation is a game-changer for brands. Find out about key features like customizable workflows and performance...
Discover how to choose the right social media influencer platform for your brand. Learn about features like campaign management and engagement...
Learn how to create a referral landing page that drives conversions. Explore key elements like clear incentives, social proof, and effective CTAs.
Learn the fundamentals of becoming a micro-influencer with a unique point of view. Part 1 of a step-by-step guide to building your community...
Here are the most important loyalty program metrics to boost customer loyalty and track business performance effectively.
For a modern business, it is crucial to know the best strategies for measuring referrals and improving your program’s ROI. Learn which metrics matter...
Your referral marketing's potential is ready to be unleashed with our expert tips. Learn strategies to optimize your program and boost growth.
A business can automate affiliate marketing for better efficiency and scalability. Our guide covers everything you need to know to get started.
Just why and how is influencer marketing effective in driving ROI and engagement? Learn how authentic connections between influencers and audiences...
A business should learn how to leverage partnership marketing to drive leads and grow your business. Our guide covers strategic alliances,...
Ready to launch a referral program? Our guide outlines essential steps to ensure success, from planning incentives to tracking and optimizing results.
These 8 inspiring word-of-mouth marketing examples will inspire you to boost your brand’s growth. See how brands use referrals, reviews, and more to...
A channel partner program that boosts sales and expands your market reach can only exist with good planning. Learn how to create, manage, and...
The B2B affiliate marketing right strategies can maximize your business growth. Get expert tips on program setup, management, and optimization.
A referral program's ROI is key to a referral campaign's success. Explore key metrics, strategies, and tips for maximizing your referral marketing...
Incentivized referrals will drive growth to a business that uses them well. Learn how to design, implement, and optimize your referral program for...
Getting more 5-star reviews can be tricky, but you can increase your business’s credibility and attract more clients through word-of-mouth with these...
When used properly, relationship marketing can enhance customer loyalty and engagement. Discover the best practices to implement in your strategy.
The service recovery paradox is a powerful tool to build stronger customer relationships. Effective strategies for turning challenges into loyalty.
A must for a marketer is to know how affiliate marketing differs from referral marketing. Explore the pros and cons of each to find the perfect fit...
There are many relationship marketing strategies eCommerce marketers should try in order to expand brand awareness and drive sales. But it’s near...
The guide to a successful channel partner program with expert insights. Learn how to manage partnerships effectively and drive revenue.
Your recurring payment management will improve with the best subscription billing platforms for managing recurring payments, featuring top tools like...
Discover the top brand ambassador skills that can boost your marketing success. Learn how leadership, creativity, and social media prowess drive...
Loyalty programs are an excellent way to engage customers. But, implementing them can often be a challenge, and leave you asking questions like: "Do...
In a time when every click is a battle for attention, prevailing marketing myths often lead businesses into the wilderness, away from the growth they...
By focusing on moments of delight, companies can turn ordinary interactions into extraordinary ones, fostering greater customer engagement and...
Advocacy goes beyond mere satisfaction; it's about turning customers into brand champions who willingly promote and defend your company.
By analyzing customer data, businesses can segment their audience, tailoring rewards and communications to different customer groups. This...
Affiliate and referral marketing are both sources of high-quality, low-cost customers... but what do you really know about the difference between...
Customer retention strategies unlock the secrets of boosting profits through loyal customers. Discover how data insights and personalized experiences...
Both B2B and B2C referral programs can be highly profitable, but there are some key differences in tactics for campaign success.
Loyal and engaged customers are the bedrock of any thriving brand. Nurture these relationships to elevate customer experiences and put a premium on...
An updated list of facts and statistics about referral marketing that show the incredible impact of word-of-mouth programs
During BFCM season, your loyalty program should do two things; activate your existing customers and attract new ones to your brand. Are you ready for...
If you're just starting your new customer loyalty program, or looking for new retention and engagement strategies, read these 18 highly-effective...
Reaching more qualified leads and increasing enrollment through effective word-of-mouth marketing.
While a recession definitely poses a challenge to your business, it’s still possible to inspire and motivate your marketing team.
Your current students and existing customers are the best way to reach more customers and grow your online education business.
Education, eLearning, and training companies find more qualified leads and increase enrollment through effective word-of-mouth marketing.
To auto-enroll, or not auto-enroll. If you have a gated referral marketing campaign, here's some food for thought...
You know how important it is to attract new customers. But have you thought about how crucial it is to keep them coming back? Customer loyalty is the...
Whether it's the looming recession and economic instability, or just investors being spooked by the 'great tech correction' - marketers continue to...
Lean into a new mindset: don't just make content about your brand or how great your offering is. Instead, create content for your followers and, more...
Learn the fundamentals of becoming a micro-influencer with a unique point of view. Part 2 of a step-by-step guide to building your community...
For some businesses, January is a sales boon - but for most, the post-holiday spending hangover is real. Start the new year on the right foot with...
How to go beyond #sponsoredcontent posts and build mutually-beneficial partnerships with influencers that's focused on substance, not style.
Motivating your referral marketing ambassadors is one of the most important investments to supercharge your referral marketing efforts. Consider...
The season between Thanksgiving and New Year's is a financial joy for many businesses. But for those whose product line or services don't exactly...
Delighted customers can rise above the noise and cut through the competition during the holidays by referring products they already know and love to...
Devoting time to fostering human connection and infusing extra thoughtfulness into the customer experience yields lasting dividends
Your most engaged customers are your Power Users. Give them a little love - it can go a long way toward turning your power users into your most...
Every marketing budget in America is currently under scrutiny - this is the time for you to double down on word-of-mouth campaigns.
As the US braces for recession, should your business be worried? How referral programs can help you survive, and even thrive, in times of economic...
Ambassador Software is open for business. Our new CEO talks about the recent acquisition and what it means for our customers and the marketing...
Nano-influencers may have small followings, but they drive high engagement and trust. Find out why these niche influencers are key to successful...
Define your strategy, generate huge ROI, and select the right referral marketing software to improve efficiency and grow your referral revenue channel
Build smarter, more organic influencer and affiliate marketing strategies with help from this eBook and increase your customer acquisition ROI.
Find out why word-of-mouth strategies are a key channel for your customer acquisition plan in this definitive guide to referral marketing
The Ambassador Definitive Guide to Referral Marketing eBook is now available to the public! Learn to optimize your referral program and increase...
I'm thrilled to announce that Ambassador has earned the ranking of #736 in the 36th annual Inc. 5000 list of fastest-growing private companies in...
For the 2nd consecutive year, Ambassador has been recognized as “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s...
Here’s a look at our year-in-review - the milestones, the accomplishments, and just some fun facts about us!
The buzz around influencer marketing is loud and clear - it’s THE it trend of the year. What do marketers need to know about influencer marketing in...
We know that getting your work done requires many different web tools. Which is why Ambassador now has 1,000 integrations, and you can choose your...
The advanced guide for brands interested in an influencer marketing platform to automate their influencer programs to scale & optimize this...
Asking questions is crucial to finding an influencer platform and partner for your brand. Here are 20 questions to ask during your search for the...
Here's a guide to maximize your influencer marketing success with the right platform. Learn how to select and leverage an influencer management...
Ambassador is humbled and excited to be included in the G2 Crowd's Spring 2018 Grid® Report for Brand Advocacy as well as mentioned in the...
Personalized marketing is more than using your customers’ names when you email them. It involves getting to know your buyer personas intimately and...
The goal of referral marketing is simple: Harness word-of-mouth to drive more referrals. But for it to work, you need to have the core building...
If you polled a group of referral marketing experts and asked them to name their favorite type of lead, one response would clearly stand out:...
We are elated to announce the formal launch of our Partner Program. Sign up and start helping your clients get more of their best customers, faster.
Ambassador has earned the distinction of Best Places to Work 2017 by Inc. Magazine, an honor awarded to some of the fastest growing companies in...
In order to stand out from the crowd, fashion brands must develop creative ways, like referral marketing, for customers to interact with products and...
Here are 6 relationship marketing secrets used by successful brands for getting your target audience, prospects, and current customers to love your...
There’s been a flurry of B2B and eCommerce referral programs lately, so let's explore the importance of referral marketing automation in our digital...
Ensure the referral experience is painless and seamless for your customers and advocates by answering these simple questions.
Employees are an often-untapped resource, but can create exponential returns on your referral marketing strategy.
Here are some simple and effective ways to promote your customer marketing program to your most valued ambassadors: Your customers.
Your customer service team can actually make or break your relationship marketing efforts.
Once again, Ambassador has ranked as a Detroit Coolest Workplace by Crain's. We're proud to have the city's top talent on our team!
When it comes to increasing leads, how can brands ensure their B2B affiliate marketing program is driving pipeline growth? Here are three ways to...
How do brands run effective referral programs? We've gathered best practices, tips, and tricks utilized by our most successful clients to create what...
By 2020, U.S. affiliate marketing spend is expected to rise to $6.8 billion. For successful affiliate management, relationship building is crucial....
Ambassador Software is ranked no. 1144 in the 37th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies.
Effective referral programs are more influential than you may think. In fact, 82% of Americans seek recommendations from friends and family when...
Looking to drive more engagement for your brand ambassadors? Or wondering how to promote your referral marketing campaign? Our Success Coaches are...
With the holiday season around the corner, the competition this year is likely to be fiercer than ever. Online spending growth is expected to outpace...
When 90% of consumers believe an online review is more compelling than input from a salesperson, it's important to take advantage of reviews when it...
From hosting the first ever Word-of-Mouth Digital Summit to getting acquired by West Corporation, it's been an exciting year to say the least. We...
Whether it’s reading product reviews or asking for a referral, word-of-mouth strategy plays a large role in the buying process for consumers &...
Here are 5 steps to easily create a powerful customer marketing program that continuously attracts new and loyal customers with referral software.
Learn 3 amazing ways you can use Quora to take your lead generation efforts to another level, earn valuable customer referrals, and increase sales.
Scavenger hunts can be a great way to drive business online - even if you are an online business. Come find out how!
The average visitor will leave your site within 8 seconds. We put together 3 simple tips to help you maximize (and extend) those 8 seconds. Find out...
Why is referral marketing technology critical to building, optimizing, and scaling referral programs in a way that drives revenue?
Why Building a Fan Base is Essential to Success
Harsh Truths
Before we get technical: the Psychology of Referral Marketing
Using Social Media to Create a Buzz about Your Brand
Social Sharing: Bad for Privacy, Great for Brands
Which Social Networks Drive the Most Traffic, and Why You Should Care
Using a Customer Referral Program to Grow Your Business
M-commerce sales are poised for explosive 68% growth. Secure you have tickets on the rocketship by developing an m-commerce strategy now.
10 Super Simple Social Media Marketing Tips
7 Tips to Bring Your Retargeting Ad Campaigns to the Next Level
Getting Results: How Marketers Are Using Social Media Marketing Successfully [Infographic]
Check out some great tips on making sure your social media referral campaign is on track [Infographic]
Free eBook: Turning Customers into Brand Ambassadors
How to Target Referrals on Facebook
You Can't Build A Community By Building Silos
SEO 101 is in session. Learn how to optimize your site and drive targeted traffic to your brand.
Need some inspiration on how to make your referral email messages go from 'fair' to 'must-share'? Check out a few of our favorites and learn why they...
B2B content marketing doesn’t have to be bland. Discover how your company can break the mold.
Ambassador Ranks No. 321 on the 2016 Inc. 5000 with Three-Year Sales Growth of 1,202%.
Check out the four concepts that marketing pioneers in-the-making should get a grasp on right now.
Ambassador is made for marketers. Ditch the development and get to know more about our user-friendly visual editor.
Crain's ranks Ambassador Referral Marketing as one of Detroit's coolest workplaces. The referral software company is home to some of Detroit's best...
If you haven't adopted a scalable referral marketing strategy, you're leaving money on the table. Ambassador's VP of Marketing, Shawn Fergus,...
Discover effective marketing tips, tactics, and strategies to help you increase referral program ROI and optimize results.
Ready to introduce referrals to your customer marketing strategy? Check out these crucial tips to discover new revenue.
Interested in getting more referrals? Cash rewards could be the missing link.
Discover how enterprise brands can reap the benefits of referral marketing.
Referral marketing is the customer-facing, marketer-friendly solution that extends the customer experience and turns fans into referring machines.
What’s the secret to getting people enrolled in and engaged with your email referral program? Read on to find out.
Successful brands today heavily rely on eCommerce referral marketing. Studies show that referred shoppers cost less to acquire, buy more, and stay...
No fluff. No soft ideas. Just straightforward tips for executives looking to build or optimize a referral marketing strategy.
As customers flock to social media, brands must learn how to transform negative customer experiences online.
A content marketing strategy is not important, it's a necessity. Find out how to create relevant content that drives revenue through word-of-mouth.
Discover how marketing teams can use the power of social media to bridge the gap between outreach and engagement.
Marketing isn't rocket science. Launch an improved digital strategy using our 10 super simple social media marketing tips.
Take your content ideas from brainstorm to buzz-worthy with a start-to-finish content promotion strategy.
Tap into the experiential potential of social media with a rewarding referral marketing strategy.
All marketing executives want to stay ahead of their competition. These four marketing trends (from four renowned experts) will help you do it.
Not sure how to launch your new marketing strategy on social without being redundant? Check out these compelling social media examples.
Could referral marketing programs signal the strategic change that the publishing industry needs?
Ambassador partnered with Nielsen’s Harris Poll Online to get insight about today's referral practices. Read on to see what we discovered.
Many people assume that financial companies aren't a fit for referral marketing. Truth is, the results firms see from referral marketing are...
Customers? Check. Leads? Check. Discover the elements of a successful refer-a-friend campaign to bridge this gap and drive new revenue.
The data, conversion metrics, and best practices behind the best health and fitness referral programs
Discover how Ambassador's automated marketing platform can be used to accommodate affiliate, influencer, and referral programs.
Avoid the dangers of vanity metrics with an action-based marketing strategy.
Ambassador's solar clients are driving revenue with stellar referral marketing efforts. Here's why referral marketing is a great fit for the energy...
Ask these 3 questions to develop a referral marketing program that grows as fast as your business.
Discover how to master modern marketing rules the classic way.
Develop a superstar social media marketing strategy with help from your favorite celebrities.
Ambassador partnered with The Harris Poll Online to survey 2,000 Americans about referral marketing. What did our study reveal about word-of-mouth?
Ambassador is proud to be a Detroit-based business and we're happy to celebrate 313 Day.
The future of MarTech is near, are your marketing and technology teams prepared?
Get inspired to grow your team or your business with innovative tips from marketing influencers.
With word-of-mouth marketing driving billions of dollars in sales every year, it’s no surprise that it’s one of the most coveted sources of...
How did Netflix's "Tiger King" use word-of-mouth to create an audience of devoted fans? Here are 3 key marketing lessons learned while binge watching.
Welcome to the Referral Marketing Café! We have a fresh menu of all your favorite digital marketing collateral. Come take a bite!
Why should your target customer purchase a product from you rather than from a competitor? Communicating your value is key. Learn how to do it well...
Since 2007 hashtag marketing has been a mandatory part of the social media marketers playbook. We breakdown the 5 'P's you need to know to use them...
What's the secret to effective landing page optimization? Come learn the science of effective landing page design today!
LinkedIn announces new 'mention' functionality to status updates and conversations. Here's what you need to know to leverage it for B2B.
A headline is the friendly face that will draw brand ambassadors into your referral program. Learn the secrets to effective headline writing today!
Only 36% of consumers trust social network ads. So is social media a bad use of your budget? No way! But referrals are the more cost-effective ad...
Trust is a huge component in bringing sales to online businesses. Come learn the top 6 secrets for humanizing your brand for better social media...
Tumblr has finally introduced social sharing to it's iOS app. We break down what you need to know.
American Express recently introduced their "pay by hashtag" functionality. We did the research so you don't have to - here's what you need to know.
Positive word of mouth (WOM) surrounding brands outpaces negative by a 6 to 1 ratio. Learn 4 easy ways to build positive word-of-mouth for your org...
Are you leveraging the social nature of microcontent to improve sharing and engagement? We'll show you how to maximize your poetry's potential!
Infographic. Word of mouth marketing is almost twice as effective at influencing purchase as a television ad. Come see what else you need to know!
Price, convenience, quality of product, customer service; do you know which quality makes a consumer most loyal to a brand? The results might...
One of the best ways to motivate fans is with competition. Learn the 3 ways to win brand ambassadors with social media contests today.
Referral software is powerful, but if you sprinkle in a little creativity and it can be legendary. Learn 5 creative ways to use referral software.
SaaS companies have begun implementing referral software programs into their social media marketing. And they have been doing well as a result. Learn...
We've compiled the 4 steps to get your B2B social commerce strategy off the ground and bring your marketing strategy into the 21st century. Check...
Social media provides marketers more than enough data to look at. It can be difficult to make sense of it all. Stick to these 3 KPIs and you should...
Guess how many people follow more than 10 brands on Facebook? Guess how many people have made a purchase via a brands Facebook page? Come find out!
You know word-of-mouth referrals are important (or else you wouldn't be here), but how can you get more? We examine a simple action item you can take
We created a test, "The Great Social Customer Service Race," and sent 280 tweets from 4 personal accounts, over a 4-week period. Here are the results.
84% of B2B buyers said that word-of-mouth referrals are the most important factor in purchasing decisions. Leverage group buying to drive revenue.